USA is bringing a new, over-the-top family to reality television with Todd Chrisley and his family in Chrisley Knows Best. He and his family live in a gigantic 30,000 sq. ft. house right outside of Atlanta, and bragging about spending over $300,000 on clothes. Chrisley definitely has a flamboyant personality, and he welcomes being associated with being gay, but does his sexuality really matter?

Todd Chrisley, who is fashioning himself as the next Kris Jenner with his new USA reality show Chrisley Knows Best, is quite a character. The married, millionaire father of five has an obsession with perfection, and although he made his money in real estate, he’s excited to carve out a career in fashion by launching department stores. The family definitely lives large in a lavish 30,000-sq.-ft home north of Atlanta, and in a promo for the show Todd boasts about spending $300,000 a year on clothes, but People is reporting that their financial situation is very precarious. Perfection is expensive.