Usually it takes a little creativity to manufacture an internet meme but Olympic gold medal swimmer Ryan Lochte is his own walking, talking meme to be. Dude can swim, and he also looks pretty darn amazing in speedos causing daydreams of a different kind of breaststroke. Alas, he apparently has the personality of that frat-boy mistake all women, and some men, regret later in life. The latest proof of Lochte’s “Lochteness” is his attempt to trademark his own catchphrase. Find out the one word phrase basically stolen from Young Jeezy that he wants to cash in on including two great meme pics and a video of Lochte explaining how he, like, came up with, like, the word.