Back before we had Instagram, the only way us normal peeps could get a peek inside the homes of hip celebrities was via MTV Cribs. The show ran for 17 seasons and featured more than 185 musicians, athletes, and actors taking viewers on a tour of their cribs — from Mariah Carey famously stripping down to show off her hot tub (above), to 50 Cent’s gigantic shoe room (below).
Although the proliferation of social media curbed Cribs cravings on the small screen, MTV has just announced that they have decided to embrace the adage “If you can’t beat ’em, join ’em” by bringing MTV Cribs back to the even-smaller screen via Snapchat!
The new Cribs Snapchat series is a product of the recent agreement signed between MTV’s parent company, Viacom, and the video app, which allows Viacom to sell advertising on Snapchat. The MTV Snapchat Discover channel launched in early February and will serve as home for the weekly series.
Which celebrities will be featured on the new MTV Cribs? So far the only names we have are Mac Miller, Austin Mahone, and Travis Mills.
In addition to the new MTV Cribs, Snapchat will also be home to a new MTV series titled Pants Off. From Variety:
MTV said it greenlit an eight-episode Snapchat series called “Pants Off” that features host Laci Green discussing sex and relationships. The series will tackle subjects including “First Crushes,’” “Bad Sex Advice,” and “Navigating Dating Apps.” Users will be able to use a new auto-advance technology that will allow them to blend video advice from the host, gifs and celebrity interviews into one linear program. The show will debut on Saturday, May 14 and air weekly. After its Snapchat debut, the series will also make its way to other MTV properties.
And, if you are curious about “traditional programming” news from MTV, the network had a SLEW of that at their 2016 upfront presentation — including a revamped MTV Unplugged, a Zac Efron documentary project, and numerous scripted endeavors. Here is the full press release:
MTV REVEALS FOURTEEN NEW SERIES AND SPECIALS INCLUDING FIRST WEEKLY LIVE MUSIC PERFORMANCE SERIES IN NEARLY 20 YEARS AT 2016 UPFRONT PRESENTATION
Live Music Series “Wonderland” to Debut this Fall; Mark Burnett-Produced Music Competition and All-New “MTV Unplugged” Greenlit to Series; “Studio 24” from Scooter Braun Films and Music Documentary Series “Year One” in Development
MTV Announces New Series “Sweet/Vicious,” “The Outsiders,” “Acting Out,” “Mary + Jane,” “Shinesty,” “MTV’s The Investigation,” “Stranded with a Million Bucks,” “Loosely Exactly Nicole,” “Going Off,” “The Almost Impossible Game Show” and Zac Efron-Produced Documentary on Food and Culture
Network Inks Deals with Mark Burnett, Drew Barrymore, Dwayne Johnson, Pitbull, John Legend and More
NEW YORK, NY – April 21, 2016 – MTV, a unit of Viacom (NASDAQ: VIAB, VIA) today revealed a programming slate of fourteen new series and specials, including “Wonderland,” the network’s first weekly live music performance series in nearly twenty years debuting this fall. The network will provide a first look at the new series – along with projects with partners Mark Burnett, Zac Efron, Drew Barrymore, Pitbull, John Legend, Dwayne Johnson and Dany Garcia, and more – at the 2016 MTV Upfront at Skylight at Moynihan Station tonight in New York, NY.
“We’re on a mission to reignite MTV with everything that makes it one of the world’s most iconic brands – its soul of music, its love of pop culture, and its unexpected, groundbreaking creative,” said Sean Atkins, President of MTV. “What we share today is just the beginning, but it’s a strong first step in the journey and shows how aggressively we are moving to energize the extraordinary promise of this great brand.”
MTV committed to bringing more live music and music-inspired programming to the network, announcing greenlights for “Wonderland,” a new L.A.-based weekly music series featuring live performances from three different acts; a yet-untitled music competition series from Executive Producer Mark Burnett; and a newly reimagined version of the beloved “MTV Unplugged.” Additionally, MTV announced a deal with Scooter Braun Films to develop “Studio 24,” in which a famous artist and mystery talent are paired to create a new song in 24 hours. The network is also in development on new music documentary series “Year One,” which will draw on its trove of archival footage to explore the breakthrough year in a superstar’s career.
MTV announced greenlights for “Sweet/Vicious,” a dark one-hour dramedy about odd couple vigilantes avenging sexual assault victims on a college campus; “The Outsiders” (working title), a docuseries following families living on the fringes of society; “Acting Out,” a new format in which hilarious stand-up routines are reenacted; “Mary + Jane,” a comedy about enterprising weed dealers navigating L.A. hipster culture; “Shinesty” (working title), a docuseries on the outrageous upstart millennial fashion brand; “MTV’s The Investigation” (working title) a reality series in which Ryan Ferguson, who spent ten years wrongly imprisoned, digs into cases of the wrongfully convicted; “Stranded with a Million Bucks,” a reality competition that employs drone camera technology to follow contestants fighting brutal conditions on a remote island with only one possession: a suitcase full of a million dollars; “Loosely Exactly Nicole,” a scripted comedy starring and adapted from the life of “Girl Code” alum Nicole Byer; “Going Off” (working title), a dance docuseries set in the studio of master choreographer Tricia Miranda; and “The Almost Impossible Game Show,” an absurd new competition format adopted from the hit UK version.
Additionally, MTV greenlit a documentary special from Executive Producer and Host Zac Efron in which the actor and passionate food-lover will explore the ever-expanding role of food and the culinary arts in Millennial culture.
The network also announced newly-signed deals with a host of new creative partners including Mark Burnett to develop comedic reality half-hour “First World Problems” (working title); rapper Pitbull to executive produce Miami-based drama “305” (working title); Drew Barrymore to executive produce coming-of-age twin drama “Blooms” (working title); “It’s The Real” (working title) a comedic half-hour from the Upper West Side Jewish hip hop duo of the same name produced by John Legend’s Get Lifted; and “Greatest Movie Show of all Time, This Week” (working title) a weekly half-hour comedy/talk show Executive Produced by Dwayne Johnson and Dany Garcia’s Seven Bucks Productions that celebrates the latest movie news, trends, and rumors through interviews, sketches, and panel discussion. “Greatest Movie Show of all Time, This Week” is co-created by and features MTV News movie correspondent Josh Horowitz.
Additional MTV projects in development include “Pick Me Up” (working title) a scripted comedy about a ne’er-do-well brother and sister duo with Executive Producer Dave Becky (“Broad City,” “Louie”) of 3 Arts; and an adaptation of the bestseller “99 Days” (working title) with Alloy Entertainment (“Vampire Diaries,” “Pretty Little Liars”).
The 2016 MTV Upfront will be hosted by Nicole Byer and feature a performance by multiplatinum Top Dawg Entertainment recording artist and seven-time Grammy Award-winner Kendrick Lamar. The presentation will eschew the traditional theater format and instead take shape as a pop art tradeshow called “Buy MTV,” complete with interactive booths of upcoming series and initiatives, a faux retail storefront featuring limited-edition MTV collectibles, and surprise stage moments.
NEW SERIES AND SPECIALS
An outrageous comedy series in which the most irreverent established and up-and-coming comedians of today have their best stand-up routines acted out. We’ll see hilarious reenactments of the best bits, bringing new life to your favorite moments from stand up history. Produced by A Smith & Co. Productions (“Hell’s Kitchen,” “American Ninja Warrior”).
“The Almost Impossible Game Show”
A hilarious half-hour comedic game show in which contestants complete physical challenges ranging from the absurd to the outlandish to beat the game and win cash prizes. Riding tiny bikes over a mud pit, putting on oversized pants while running full-speed on a giant treadmill and grating a heaping block of cheese onto a plate of nachos by using a grater attached to their derrières are just a few of the outrageous challenges the contestants will face. “The Almost Impossible Game Show” is based on a popular UK format by the same name, produced by Endemol Shine UK company Initial for ITV2.
MTV is producing with Endemol Shine. Executive producers include Rob Smith and Georgie Hurford-Jones for Endemol Shine North America; Matt Odgers and Scott Teti for Left Hook Media.
“Going Off” (working title)
In dance capital North Hollywood, Choreographer Tricia Miranda (Beyoncé, Missy Elliott, Gwen Stefani, Demi Lovato, Iggy Azalea) holds a master class where the best young dancers in the world come to see how they stack up against the rest. In every episode, one winner will be crowned and win a high stakes opportunity to book a professional job and take the next step on their path to greatness. Dave Sirulnick is Executive Producer for Radical Media. Directed by Austin Peters for Radical Media.
“Loosely Exactly Nicole”
Nicole Byer is living the Hollywood dream. Well, Hollywood adjacent – the deep valley to be precise and it’s not so much a dream but a struggle. In this hilarious half-hour comedy, we’ll watch as Nicole, exuding her special brand of confidence and irreverence, demonstrates the hilarious missteps of what it means to be out on your own for the first time. She’ll deal with humiliating auditions, unpaid electric bills, friendship ups and downs, and the battlefield that is Tinder as she slowly but surely finds her voice as a comedian. Christine Zander is Showrunner/Executive Producer. Avi Gilbert (3 Arts) and Christian Lander are Executive Producers.
“Mary + Jane”
Paige and Jordan may be weed dealers, but in their eyes they are entrepreneurs. Their dope delivery app is quickly gaining popularity with foodies, celebrities and – the most particular and crucial consumer – hipsters. This half-hour comedy takes a hilarious look at two girls living in LA: desperate to succeed, find a little romance, and keep their clients happy and high – all with the least amount of effort possible. Deborah Kaplan and Harry Elfont (“Can’t Hardly Wait”) serve as Executive Producers. Television 360 (“Game of Thrones”) is Executive Producer.
“MTV’s The Investigation” (working title)
Love, lust, murder, mystery, suspense…all the makings of a great dramatic story. The catch? It’s not a fictional story. It’s real life. This serialized documentary series follows the journey of alleged wrongfully convicted prisoners fighting for their freedom. We will navigate these cases in an effort to uncover the truth with the highest possible stakes – the lives and freedom of innocent people locked up for life, and the duty to honor the lives of those lost. This series takes an in-depth look into three criminal cases through the unique POV of Ryan Ferguson, who at 19-years-old was convicted of a murder he didn’t commit. MTV is producing with Embassy Row. Michael Davies, Debbie DeMontreux, Stacey Altman and Andrew Jenks are Executive Producers.
A response to the heavily produced music of the late ’80s and early ’90s, “MTV Unplugged” triggered an acoustic music groundswell. The series presented artists in different yet complementary lights showcasing musicianship and songcraft. Through its distinctive format, MTV Unplugged manages the miraculous feat of reaching beyond core fans to connect contemporary artists to heritage audiences and heritage artists to younger audiences in equal measures. The conditions are right in 2016 to do it again. The revitalized Unplugged will restore key elements that made the franchise so groundbreaking in the first place, while resetting the show in the multi-platform video world of today.
“The Outsiders” (working title)
Across America lie people with very different lives and perspectives on the world. In this compelling and distinctive series, we go beyond front doors and shocking headlines. This close ended docuseries will follow eight different families who have very polarizing beliefs, from white supremacists to devil worshipers. MTV is producing with Barcroft Media.
“Shinesty” (working title)
“Shinesty” is a comedic doc series about the young entrepreneurs behind Shinesty, an apparel company in Boulder, Colorado, that did $5 million in sales last year. Shinesty makes “outrageous clothing for life and general ridiculousness” The Shinesty team lives a wild, zero-f*cks-given lifestyle that is every bit as over-the-top as the apparel they create, and this show will take us inside the world of a millennial business doing things 100% their own way. MTV is producing with Critical Content.
“Stranded with a Million Bucks”
Ten cast members are stranded on an island with nothing but the clothes on their back and a million dollars in cash! Those who survive for 40 days will split that money as their prize. The catch? They can buy any supplies they want, but everything is crazy expensive – and comes out of their prize money. Tollbooth TV is producing. Kevin Lee is Executive Producer.
A dark one-hour dramedy about two very unlikely friends taking justice into their own hands and kicking literal ass on their college campus. Jules comes off as the perfect sorority dream girl, but little do her red-cup-toting sisters know, she’s got a completely different agenda come nightfall. Ophelia, your everyday stoner-hacker-hellion, has officially run out of effs to give, and when she discovers Jules may be the masked vigilante exacting justice on campus her interest in college life is re-energized. Amanda Lasher (“Gossip Girl”) serves as Showrunner. Stacey Sher (“The Hateful Eight,” “Into the Badlands”) is Executive Producer and Jennifer Robinson is creator and Co-Executive Producer.
“Mark Burnett Music Competition”
Welcome to the recording studio, where talent is transformed and legends are discovered. At the intersection of music and business, this show gives hip hop’s freshest talent a chance at every musician’s dream: getting signed. Mark Burnett, the Executive Producer of SHARK TANK and THE VOICE, brings us the best of both worlds, with undiscovered artists performing in front of music’s biggest moguls, each eager to sign the next breakout star. But forget the shiny floor stage — it’s all happening in the recording studio in the first of its kind, organic music competition series that breaks all the rules. The yet-untitled series from executive producer Mark Burnett will be executive produced by Burnett and MGM Television with MGM also serving as international distributor.
“Untitled Zac Efron Documentary”
Host and executive producer Zac Efron explores how food has moved to the center of Millennial culture through his own unique lens as an actor, traveller, and food-lover. The project will look beyond the extravagant and obscure in food to explore the artistry, storytelling and journeys in what we eat, and the issues and experiences surrounding what we find on our plates. Executive Producers are Zac Efron, Michael Simkin, Jason Barrett, Brian Volk-Weiss, Cisco Henson and Edwin Zane. Comedy Dynamics and Ninjas Runnin’ Wild are producing.
“Wonderland” (working title)
MTV is launching a new weekly show that re-imagines live music programming and delivers a smart, comedic take on pop culture at large. Co-developed with Comedy Central, Wonderland will bring together the best new music, ground-breaking live performances and young comedic talent under one roof in a highly curated and truly innovative multi-streamed viewing experience.
Located in the heart of Los Angeles, and set in a multi-roomed location, Wonderland does not take place in your typical TV studio but a real living, breathing space that has things happening in every room simultaneously. The weekly show will be a raw, fast-paced, unique hour of entertainment hosted by a group of opinionated tastemakers who live for music as musicians themselves and comedians. Live performances are the beating heart of every episode and this show will provide a platform for artists to experiment with the unexpected, express their creativity in new ways and deliver one-off performances that will become inked in the public consciousness.
Executive Produced by Done & Dusted with MTV.
NEW DEVELOPMENT DEALS
“305” (working title)
Executive Producer/Writer: Sascha Penn
Director, Executive Producer: Jonathan Levine
Executive Producer: Pitbull
Co-Executive Producer: David Ortiz
From Endemol Shine Studios, scripted division of Endemol Shine North America
“99 Days” (working title)
Production Company: Alloy Entertainment in association with Warner Horizon Television
Executive Producers: Leslie Morgenstein, Gina Girolamo (“The Vampire Diaries,” “The Originals,” Pretty Little Liars”)
Supervising Producer/Writer: Lila Feinberg
Based on the book by Katie Cotugno
“Blooms” (working title)
Writer/Executive Producer: Walter Mosley
Executive Producers: Flower Films – Drew Barrymore, Ember Truesdell, Nancy Juvonen, Chris Miller
Executive Producer: Diane Houslin
Co-Executive Producer: Max Carver, Charlie Carver, Greg Herman
Studio: Universal Cable Productions
“Greatest Movie Show of All Time, This Week” (working title)
Production Company: Serious Business (“@Midnight” Fusion’s “TRUMP vs BERNIE” debate special) and Seven Bucks Productions
Executive Producers: Dwayne Johnson, Alex Blagg, Jason Nadler, Jon Zimelis, Dany Garcia, Hiram Garcia, Brian Gewirtz, Josh Horowitz
“It’s The Real” (working title)
Executive Producers and Starring: Eric & Jeff Rosenthal
Executive Producers: Jeremy Miller & Dan Cohn (“Entourage”)
Executive Producers: Get Lifted – John Legend, Mike Jackson and Thais Stiklorius (“Underground”)
Executive Producers: Legendary Television (“Love,” “Colony”)
“Pick Me Up” (working title)
Executive Producer/Writers: Dan Gregor & Doug Mand (“Crazy Ex-Girlfriend,” “How I Met Your Mother”)
Executive Producers & Starring: Jon Gabrus (“Younger”) & Betsy Sodaro (“Superstore”)
Executive Producer: 3 Arts – Dave Becky (“Broad City,” “Louie”)
“Studio 24” (working title)
Production Company: Pandemo, Inc. and Scooter Braun Films
Executive Producers: Jonathan Slow, Scooter Braun and Scott Mason
Based on a format by FTV Rights B.V.