PHOTOS Vicki Gunvalson launches V By Vicki perfume
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PHOTOS Vicki Gunvalson launches V By Vicki perfume

Not only is The Real Housewives of Orange County‘s Vicki Gunvalson the OG of the OC, she’s also the OG of Bravontrepreneurialism! Moments ago the reality star announced that she is expanding her brand to included her own line of perfume called V By Vicki, which is available now on Amazon. “Very excited to introduce…

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VIDEO: Watch One Direction’s “Our Moment” fragrance ad

One Direction now has a signature fragrance called “Our Moment.” Harry Styles has described the scent as smelling like a “summer day.” Contributing to the olfactory experience are jasmine petals, frangipani, pink grapefruit, wild berries and red currants. Their cheesy commercial features the boys interacting with all those things while a super-sweet rendition of “My Favorite Things” sung by Diana Vickers.

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Halloween PHOTOS: Chord Overstreet as Brad Pitt in Chanel No. 5 ad, Emma Roberts as aunt Julia in Pretty Woman

Both Chord Overstreet and Emma Roberts (who used to date, but that’s besides the point) dressed up as other celebrities for Halloween. Chord channeled idol Brad Pitt in his broody Chanel No. 5 ad, and Emma Roberts went as her aunt Julia’s prostitute role in Pretty Woman.

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PHOTOS: Lady Gaga’s Fame perfume launch was crazy! She got a cherub tattooed on her head, peed in a champagne bucket, and more!

Lady Gaga launched her “Fame” fragrance last night, and she put on quite the performance!

The perfume itself is odd: it’s the first ever black fragrance, and it’s got blood, semen, and poison in it.

Here’s what went down:

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PHOTO Nicki Minaj reveals Pink Friday perfume bottle

Nicki Minaj continues her skyrocket rise to pop culture domination by following up reports that she will be one of the judges on Season 12 of American Idol with the first photo of the bottle for her new Pink Friday fragrance! Minaj fans (aka Barbz) will be extremely pleased to know they can soon not only smell like their rappin’, snappin’, take-no-crappin’ heroine, but they also get a little Nicki figurine for their dresser or makeup counter!

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PHOTOS Britney Spears channels Jean Harlow and Cleopatra for Fantasy Twist perfume

In addition to spending time assessing talent as one of the new judges on The X Factor, poptrepreneur Britney Spears has also been working on a promotional campaign for her new dual fragrance concept, Fantasy Twist. The 30-year-old Britney was more like Cleopatney as she got in touch with her inner Egyptian princess in an elaborate, retro-styled gold and white gown. She later was flappertastic in a similarly elegant and retro (although less Egyptian) golden look.

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VIDEO Jon Bon Jovi is the face of Avon’s ‘Unplugged’ fragrance

Back in the 80’s hair-spray rocker Jon Bon Jovi sung about giving love a bad name but now at the ripe young age of 50 he’s hoping to give odor a good name, for Avon. Mr. Jovi has officially been announced as the new face for Avon’s “Unplugged” fragrance. Read on for the official announcement, a seriously hot Jon Avon Jovi pic as well as the first promotional clip from the campaign. Who’s ready to smell like Jovi!?!

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Lady Gaga’s black “Fame” perfume was made with her own blood, smells like poison and expensive hookers

Lady Gaga didn’t sweat it too much when she found out a beauty editors leaked the first photos of her first fragrance Fame on Twitter, she just tweeted her own photos of the black liquid along with a tongue-in-cheek message frustration: “Oh fashion editors, I could just crinkle my hands at you!”

Now that we know the bottle looks like a black egg held by a spikey claw, what does the stuff smell like?

Your cat has a secret obsession with a certain Purr-fume

Next time you’re in a department store, swing by the perfume section to pick up something for your cat. There’s a certain fragrance that has been proven to attract big cats, and small cats are supposedly intrigued by it too.

Next time your in a department store, swing by the perfume section to pick up something for your cat. There’s a certain fragrance that has been proven to attract big cats, and small cats are supposedly intrigued by it too.

General curator for the Wildlife Conservation Society’s Bronx Zoo in New York Pat Thomas did an experiment in 2003 with a variety of popular perfumes to see which ones held the big cat’s attention for the longest. It’s actually an old zoo trick to spray perfume on rocks and trees to keep the animals from getting too bored, but some work much better than others. Your Cat: The Owner’s Manual author Dr. Marty Becker took this information to mean you can also spray this fragrance on say, a scratching post, or maybe a toy, to get your own kitty’s attention focused. I haven’t read the book, but he put this information out there on GMA, so we assume that he’s actually tried this on actual domesticated small kitty cats. He did write the book on cats, after all.

Soooo, what fragrance is it?

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PHOTO: Jessica Simpson’s I Fancy You perfume ad

Jessica Simpson fancies you. Or that’s what she’s claiming with her new fragrance and advert.

I think Jessica’s a pretty woman, and I like the natural look this advertisement’s going for, but I wasn’t a fan of the title “I Fancy You” at first. For one thing, I’m not used to perfume names being whole phrases. I’m much more comfortable with one word monikers that sink under the weight of their own heaviness. Like “Obsession” or “Transplendent” (not really a fragrance, but really should be one put out by Shelley Duvall.)

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PHOTO Halle Berry wears “Reveal”ing dress to 2011 FiFi Awards

The FiFi Awards (basically the Oscars for fragrances) were held last night in New York City and actress Halle Berry was there to represent her “Reveal” perfume in a dress that lived up to her fragrance’s name! Keep reading for some serious Berry belly and find out if her fragrance was good enough to take home the Fragrance Celebrity of the Year Award.

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VIDEO – Watch Halle Berry’s Reveal fragrance commercial

Right now Oscar winner Halle Berry is almost rivaling Charlie Sheen for headlines because of a nasty custody battle with ex Gabriel Aubry over daughter Nahla. Halle has claimed that Gabriel is scary and racist, and he’s compared her to Mel Gibson. He even claims to have tapes that reveal that she is as crazy…

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Katy Perry premieres new Purr purr-fume

Newlywed Katy Perry didn’t take much time off for her honeymoon with husband Russell Brand. Today she was hard at work promoting her fragrance Purr in London, which comes in a cutesy purple cat bottle, and promises to be a sweet fragrance. The scent was developed by Firmanich fragrances, and according to fragrantica.com, it “combines…

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Mariah Carey launches “Lollipop Bling” perfume and ring pop candy

Mariah Carey and Elizabeth Arden are launching a line of fragrances inspired by candy ring pops! The perfumes will come in three “flavors” named after Mariah Carey songs and as a cross-promotion, Topps will have be making actual ring pops in he corresponding flavors! Get all the candeetails and find out why ring pops are so dear to Maria’s heart.

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PHOTO Jennifer Aniston’s nude Lolavie perfume ad

Tired of having those commitment-hungry men hanging all over you constantly talking about settling down, having kids and never, ever breaking up? No problem! Now you too can smell like loneliness thanks to a brand new perfume by Jennifer Aniston called Lonely Lolavie! Keep reading to see a new ad for the perfume featuring Jen all by herself on a romantic beach at sunset wearing only a blanket made for one!