Back in the 80’s hair-spray rocker Jon Bon Jovi sung about giving love a bad name but now at the ripe young age of 50 he’s hoping to give odor a good name, for Avon.
Mr. Jovi has officially been announced as the new face for Avon’s “Unplugged” fragrance. Here’s the sale’s pitch announcement from the cosmetic giant:
Avon Products, Inc. today announced that Jon Bon Jovi will serve as the face of “Unplugged” fragrances for him and for her, two new scents that exude passion, soulfulness and intensity. The partnership unites a rock icon and a major force in beauty, both of whom are dedicated to charitable efforts.
“Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades,” says Jon Bon Jovi. “Their philosophy of empowerment sends a strong message and I’m pleased to partner with them,” says Jon Bon Jovi.
Here’s a promotional clip from the campaign featuring Jon looking hot with a guitar, and a model, and some graffiti and “Unplugged” of course:
“Jon’s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within,” explains Lily DeStefano, Vice President of Avon North America Beauty. “The ‘Unplugged’ scents evoke an emotional connection – something Jon inspires in audiences around the world.”
The Unplugged fragrances are captivating and exhilarating. Unplugged for Her is a floral oriental fragrance available in October 2012, and Unplugged for Him is a woody floral musk scent available in November 2012. Both will be sold exclusively through Avon Representatives in North America.
Guess we can call him Jon Avon Jovi now! So who out there is ready to get “Unplugged” and smell like Jon?