VIDEO: Watch One Direction’s “Our Moment” fragrance ad


One Direction now has a signature fragrance called “Our Moment.” Harry Styles has described the scent as smelling like a “summer day.” Contributing to the olfactory experience are jasmine petals, frangipani, pink grapefruit, wild berries and red currants. Their cheesy commercial features the boys interacting with all those things while a super-sweet rendition of “My Favorite Things” sung by Diana Vickers.

“I’ve tested it on my family and they love it — and we can’t wait to show it to our fans across the world,” Niall has said.

Is this gonna be a fragrance hit?

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