LHHMIAMI The beauty of Amara La Negra’s hair, explained by Amara herself

Amara La Negra's hair 2

Amara La Negra’s hair is getting the 27-year-old Love & Hip Hop Miami star almost as much attention as her singing. According to Amara, her fabulous look is all-natural, and comes from her outspoken desire to represent her ethnic roots–and the many others who look like her–as genuinely as possible.

As we recently wrote, Amara is eager to prove to the world that Latina beauty is about more than JLo and Shakira. “There’s women that look like myself in every single Latin country,” she said. “By the end of this season of Love & Hip Hop Miami, I definitely want people who don’t know about Afro-Latinos to get informed. [Afro-Latinas] have been here, and nobody has really spoken about us.”

But the Miami-born, Dominican-bred got even more passionate about the topic in an interview with Latina, one in which she described the music industry “bullsh!t” she’s had to put up with regarding her looks. To hear her tell it, Amara La Negra’s hair is both the armor that’s defended her against criticism and the weapon that’s enabled her to fight back:

Being an Afro-Latina in the Latin market is particularly difficult, because you essentially have to work twice as hard to prove yourself. As much as people want to say that racism is over and it doesn’t exist, it does, especially in the Latin market. When they talk about a Latina, they talk about Sofia Vergara or Jennifer Lopez, Shakira even. But not anyone who looks like me, and I’m 100 percent Latina.

I’ve been in novelas, but the roles that are carved out for us are more often than not stereotypical. You’re a slave, a drug addict, a gangster, or a murderer — those kind of roles. It’s tough to land a serious role. And anytime I say stuff like this, people are in shock. Like they can’t believe I just said racism is alive or something. Listen, I can only speak from my own personal experience.

One of the reasons I’m so rebellious and I wear my hair from my head attached to my body, is because for many years I was told this bullsh!t lie that in order to be beautiful, I had to have straight hair, because my hair was too “unmanageable.” Hello! I’m black. Yes, I’m going to have nappy and kinky hair. But that’s part of what makes me beautiful. And it took me years to know and realize that. I’m straightening and burning my hair for what? To please who? I was doing it to try and fit into society.

Elsewhere, Amara reaffirmed that her defiance is rooted in positivity. “In this industry you get told ‘no’ every single day,” she explained; “They will always find something wrong with you. And in order to survive in this, you got to be confident. I’m comfortable in my skin, I’m proud of who I am, I love me.”

On that note, Amara also recently took to Instagram to dispel notions about her ethnicity — specifically, that she’s been treating her hair and skin to make herself look darker than her natural color. The Miami-born, Dominican-bred star has been outspoken about her Afro-Latina roots for years, but it seems that increased public exposure thanks to her prominence among the Love & Hip Hop Miami cast has led to a lot of gossip.

Here’s Amara’s take on her appearance, with a transcript beneath the embed:

Please! Stop asking me if I’m doing blackface! I am not doing blackface — there’s nothing wrong with my face! What the f is wrong with my face? There’s nothing wrong with my face! Oh, that my features don’t even match my face. [Long pause] What does that even mean? ‘Uh, you have white people features.’ [Long pause] What does that even mean? ‘Oh, you look white, but you look like you painted yourself.’ ‘Oh, are you taking melanin shots?’ Or, ‘Are you’ — Dude! I’m black! I’m Dominican! I’m Afro-Latina! Like, what do you want me to tell you? Google it. Google it. Educate yourself a little bit. Go study somewhere. Go check it out yourself. No, I don’t take melanin shots, I’m not doing blackface, I never have — why would I even do that? Um, hello. So: stop it! Stop! You guys are so annoying.

Hopefully we just did our part to help with the Googling and self-educating 🙂 And hopefully more new fans will start to take Amara at her word.

Love & Hip Hop Miami Season 1 airs Monday nights at 9 on VH1.

(Photo credits: Amara La Negra’s hair via Instagram)


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  • pmo

    what’s with the blue contacts then?

    • Tierra

      That’s her real eye color. She have pictures of her self when she was younger and her eyes are the same.

  • pmo

    what’s with the blue contacts then?

    • Tierra

      That’s her real eye color. She have pictures of her self when she was younger and her eyes are the same.

  • cookie

    It’s ironic that if a black woman wears her hair natural, it’s something to be praised but if a white woman just washes and goes, she’s messy. And before you all come for me, I’m Sicilian with tight, nappy, frizzy curls so I can’t just wash and go or wear it natural, I have to style it and put products in. I’ve been made fun of, had it chemically straightened and have gone through my fair share of hair tools.

    • Che

      does wash and go mean not to brush or comb your hair ?

      • Jake

        No idiot. Not all hair s stick straight.

        • Che

          go troll your grandfather.

          • pmo

            this jake troll is e r fing with everyone on here.

            • Che

              dang, I thought I was special.

    • Michael Rosier

      Poor baby a Black women cant have nothing with out you guys feeling threatened. First of all a Black woman wearing her hair natural means no chemicals or weave. It does not mean wake up and go they do still come their hair. SMDH

      • cookie

        SMDH, I’m more than well aware of what wearing it natural means. And no, sweetheart, I don’t feel threatened at all, nice try.

      • Kearstin Ivory

        LMFAO “Black people were slaves in the past and that was bad or whatever, but white people are slaves to washing our hair and flat ironing it EVERY SINGLE DAY! Black people can wash their hair once a week! So you see, I, too, know what slavery feels like, you guys!”

        Trash.

    • Wurlycurls

      You CAN wear it natural. You’re just choosing not to embrace your natural hair. Google Deva Curl and the curly girl method. It’s all about teaching women of all races and curl types how to embrace their natural curls. If you really want to wear your hair natural, it will change your life. With that being said, you’re wrong to think black women have it easy when they embrace their natural hair. I have been told it’s unprofessional and some schools will threaten to suspend a black student for wearing their natural texture. And yes, black women are also putting products in their hair and styling it everday, but if its not chemically straightened its not considered professional to white America. Even braids, which is a style that can take hours, is looked down upon. But if ALL of us, regardless of our race, embrace our natural texture it will become normal to see big beautiful fluffy curly and kinky hair. I have convinced 2 of my white coworkers and one black coworker to embrace their natural texture as well snd they haven’t looked back since. There’s power in numbers!

      • cookie

        Ohh I’m a huge fan of Miss Jessie’s Coily Custard, that stuff is a god-sent. Now that I’m older, I love my curls, it’s just a shame that it takes so long for us curly-qs to embrace our natural hair. Especially when we have trolls like Michael Rosier below.

    • pmo

      I have poker straight, baby fine hair, wish I had ur Sicilian hair. put it up in a scrunch and u r good to go.

      • cookie

        Good to go…ha! That’s funny!

  • cookie

    It’s ironic that if a black woman wears her hair natural, it’s something to be praised but if a white woman just washes and goes, she’s messy. And before you all come for me, I’m Sicilian with tight, nappy, frizzy curls so I can’t just wash and go or wear it natural, I have to style it and put products in. I’ve been made fun of, had it chemically straightened and have gone through my fair share of hair tools.

    • Che

      does wash and go mean not to brush or comb your hair ?

      • Jake

        No idiot. Not all hair s stick straight.

        • Che

          go troll your grandfather.

          • pmo

            this jake troll is e r fing with everyone on here.

            • Che

              dang, I thought I was special.

    • Michael Rosier

      Poor baby a Black women cant have nothing with out you guys feeling threatened. First of all a Black woman wearing her hair natural means no chemicals or weave. It does not mean wake up and go they do still come their hair. SMDH

      • cookie

        SMDH, I’m more than well aware of what wearing it natural means. And no, sweetheart, I don’t feel threatened at all, nice try.

      • Kearstin Ivory

        LMFAO “Black people were slaves in the past and that was bad or whatever, but white people are slaves to washing our hair and flat ironing it EVERY SINGLE DAY! Black people can wash their hair once a week! So you see, I, too, know what slavery feels like, you guys!”

        Trash.

    • Wurlycurls

      You CAN wear it natural. You’re just choosing not to embrace your natural hair. Google Deva Curl and the curly girl method. It’s all about teaching women of all races and curl types how to embrace their natural curls. If you really want to wear your hair natural, it will change your life. With that being said, you’re wrong to think black women have it easy when they embrace their natural hair. I have been told it’s unprofessional and some schools will threaten to suspend a black student for wearing their natural texture. And yes, black women are also putting products in their hair and styling it everday, but if its not chemically straightened its not considered professional to white America. Even braids, which is a style that can take hours, is looked down upon. But if ALL of us, regardless of our race, embrace our natural texture it will become normal to see big beautiful fluffy curly and kinky hair. I have convinced 2 of my white coworkers and one black coworker to embrace their natural texture as well snd they haven’t looked back since. There’s power in numbers!

      • cookie

        Ohh I’m a huge fan of Miss Jessie’s Coily Custard, that stuff is a god-sent. Now that I’m older, I love my curls, it’s just a shame that it takes so long for us curly-qs to embrace our natural hair. Especially when we have trolls like Michael Rosier below.

    • pmo

      I have poker straight, baby fine hair, wish I had ur Sicilian hair. put it up in a scrunch and u r good to go.

      • cookie

        Good to go…ha! That’s funny!

  • Che

    still love her hair lol

  • Che

    still love her hair lol

  • pmo

    watched last night, her huge fro looks very wiggish to me.

    • Jake

      You’re misinformed and behind the times. My wife has the same hair and wont straighten for nobody. She’s beautiful like Amara. Media dictates who looks like what and is portrayed in the damn same cookie cutter way. Bey and JLo BOTH wear extensions. U can tell with JLo by watching In Living color when she was a dancer. So shut the fuxx up and be proud somebody has guts to stand up to stupid media and dumbness.

      • pmo

        listen troll, there’s no call for your obscenity and insults. how about u go f l o ck ur self?

  • pmo

    watched last night, her huge fro looks very wiggish to me.

    • Jake

      You’re misinformed and behind the times. My wife has the same hair and wont straighten for nobody. She’s beautiful like Amara. Media dictates who looks like what and is portrayed in the damn same cookie cutter way. Bey and JLo BOTH wear extensions. U can tell with JLo by watching In Living color when she was a dancer. So shut the fuxx up and be proud somebody has guts to stand up to stupid media and dumbness.

      • pmo

        listen troll, there’s no call for your obscenity and insults. how about u go f l o ck ur self?

  • violet1551

    Her skin is real, but she wears a wig as do many other entertainers. I’m sure the hair underneath is curly and beautiful too. Much success to her.

  • violet1551

    Her skin is real, but she wears a wig as do many other entertainers. I’m sure the hair underneath is curly and beautiful too. Much success to her.