When it comes to social media, Twitter is king when it comes to brands paying celebrities to promote their products. And, it’s certainly a mutually beneficial relationship: Brands connect with a specific fan base while the celebrities stand to make more than $100 per character.
The Huffington Post used IZEA to break down how much some stars get paid to tweet.
What’s really interesting about that is that celebrities earnings are by no means proportional to their number of followers. Just look at Jared Leto: He has far fewer followers than Khloe Kardashian, yet he earns the same amount per sponsored tweet.
That caused us to wonder which celebrities make the most per follower. We calculated by dividing their earnings per tweet by the number of followers. The results were pretty surprising…
1. Melissa Joan Hart – $0.0282
2. Stacy Keibler – $0.0198
3. Sean Lowe – $0.0128
4. Jared Leto – $0.0124
5. Lisa Rinna – $0.00455
6. Tia Mowry – $0.00448
7. Kendra Wilkinson – $0.00351
8. Ashley Benson – $0.00279
9. Tyrese – $0.00267
10. Holly Madison – $0.00205
11. Bella Thorne – $0.00194
12. Khloe Kardashian – $0.00160
13. Frankie Muniz – $0.00144
14. Lance Bass – $0.00143
15. Snooki – $0.00123
16. Marlon Wayans – $0.000955
17. Mike Tyson – $0.00086
18. Farrah Abraham – $0.00048
It seems that celebrities gain the most when they are viewed as reliable and trustworthy — just like old friends. With Melissa Joan Hart, many Twitter users grew up watching her on Clarissa Explains It All and many more are rediscovering her on Melissa & Joey. She’s got a wide variety of devoted followers who view her as a dependable source for brand suggestions.
On the other hand, Khloe Kardashian’s market is spread out among a whole family of Kardashians. If the price isn’t right with her, brands can just pay one of her sisters or mother. Plus, she shares sponsored tweets much more frequently, which lessens her overall credibility.
Then there’s Farrah at the bottom of the list because — well — are you really inclined to take suggestions from Miss Backdoor?
