What is the Bruciare Fitness Chair? RHOBH’s Kyle Richards signs on as spokeswoman

Kyle Richards - Bruciare Fitness Chair

Real Housewives of Beverly Hills‘s Kyle Richards is adding another item to her resume: She just partnered with iLVITA, the Massachusetts-based “fitness lifestyle solutions company” that produces the Bruciare Fitness Chair.

“I don’t believe anyone needs a lot of workout equipment, just one that works. Bruciare Fitness Chair works for me,” Kyle said in a press release. “I want my children to learn that exercise and a healthy lifestyle plays a critical role in reducing the risk of breast cancer and many other life threatening diseases. With the loss of my mother to breast cancer and four years prior the loss of my father to cancer, I feel compelled to be more proactive in health and wellness.”

Adding she’s always had to “work hard at staying in shape,” Kyle said the chair is perfect for her fitness goals. (It also seems to me that partnering with an existing company is a better strategy than the product lines Housewives are so eager to launch.)

That’s all good and well… But, what is the Bruciare Fitness Chair? According to the product description, it’s an “innovative total workout system” that sculpts, tones and strengthens with Pilates-style moves. It apparently comes with upper body resistance bands, Pilates mat, Pilates fitness ball, fitness chart and instructional DVDs. It can be purchased from Sam’s Club and independent retailers for $200 to $350.


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