Kylie Jenner #IAmMoreThan campaign: Reality star hopes to eradicate bullying

Kylie Jenner has long been known for her vast social media presence. As of this writing, Kylie has 34.4 million followers on Instagram, 11.2 million followers on Twitter, 7,992,030 friends on Facebook, and untold numbers of casual observers worldwide. Kylie Jenner is also well aware of the power of social media: the #kyliejennerchallenge that went viral just a few months ago led to numerous lip and face injuries, all in the name of body image improvement; and, with just a wave of her hand, Kylie can make PacSun overstock fly off the shelves.

That’s why Kylie Jenner is now trying to harness the power of social media for good. This week, she’s beginning the #IAmMoreThan campaign, an online event meant to help empower people who’ve been intimidated by bullies and help stomp out bullying once and for all. Kylie debuted the premise just hours ago, in a widely-disseminated Instagram post:

I am so excited to launch my new @Instagram campaign #IAmMoreThan. For the next six days, I will be sharing stories of 6 incredible people who have become heroes in their own way by taking #bullying and turning it into something positive. I’ve gotten to talk and bond with all of these people whose stories you will see on my page. I think you will all fall in love with them just like I did. I want to encourage you, my fans, to share something positive about yourselves. I’ll be reading as much as I can so that some of you can be apart of this as well! Let’s do this ❤️ #IAmMoreThan #StopBullying

A photo posted by King Kylie (@kyliejenner) on Aug 31, 2015 at 3:32pm PDT

It’s not immediately clear whether Kylie Jenner’s #IAmMoreThan campaign was meant to be a response to, or had at least been influenced by, the Kim Kardashian fat shaming debacle that arose in the wake of this year’s MTV VMAs. It’s also not clear whether Kylie Jenner’s anti-bullying strategy involves internet bullying, real-life bullying, or some combination of the two. Regardless of the exact reason, though, it’s nice to see Kylie Jenner’s social media presence harnessed for something potentially good. We can expect one #IAmMoreThan update over each of the next six days, starting tomorrow.

The social media queen followed her Kylie Jenner #IAmMoreThan campaign announcement with two more Instagram updates:

☺️

A photo posted by King Kylie (@kyliejenner) on Aug 31, 2015 at 5:34pm PDT

new ? so beautiful @shayjewelry

A photo posted by King Kylie (@kyliejenner) on Aug 31, 2015 at 9:15pm PDT

(Photo credits: Kylie Jenner via Instagram)