Frito-Lay introduces chocolate-covered Lay’s potato chips for Christmas

Snack food giant Frito-Lay may be redefining the notion of “chocolate chip” as they are introducing chocolate-covered Lay’s potato chips for the 2013 holiday season. Currently available at Target stores nationwide, the milk-chocolate-covered wavy chips carry a price tag of $3.49 for a 5-ounce bag.

Though the chocoLays are being introduced as a seasonal product, Frito-Lay vice president of marketing Ram Krishnan reveals that they may become a permanent thing. “When you try something drastically different, you have to walk before you can run,’ said Krishnan. “We wanted to test our way through this before we go big.”

Frito-Lay shouldn’t get all the credit for this brilliant salty and sweet combo concept because, well, the internet…

So will you be trying Lay’s chocolate-covered potato chips? (I must confess they do sound pretty damn good!)