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VIDEO: Watch One Direction’s “Our Moment” fragrance ad

ByStarcasm Staff

ourmoment

One Direction now has a signature fragrance called “Our Moment.” Harry Styles has described the scent as smelling like a “summer day.” Contributing to the olfactory experience are jasmine petals, frangipani, pink grapefruit, wild berries and red currants. Their cheesy commercial features the boys interacting with all those things while a super-sweet rendition of “My Favorite Things” sung by Diana Vickers.

“I’ve tested it on my family and they love it — and we can’t wait to show it to our fans across the world,” Niall has said.

Is this gonna be a fragrance hit?



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Next time your in a department store, swing by the perfume section to pick up something for your cat. There’s a certain fragrance that has been proven to attract big cats, and small cats are supposedly intrigued by it too.

General curator for the Wildlife Conservation Society’s Bronx Zoo in New York Pat Thomas did an experiment in 2003 with a variety of popular perfumes to see which ones held the big cat’s attention for the longest. It’s actually an old zoo trick to spray perfume on rocks and trees to keep the animals from getting too bored, but some work much better than others. Your Cat: The Owner’s Manual author Dr. Marty Becker took this information to mean you can also spray this fragrance on say, a scratching post, or maybe a toy, to get your own kitty’s attention focused. I haven’t read the book, but he put this information out there on GMA, so we assume that he’s actually tried this on actual domesticated small kitty cats. He did write the book on cats, after all.

Soooo, what fragrance is it?