PHOTOS VIDEO A&E annnounces new Cement Heads reality show

A&E has just announced that their newest reality show venture will take fans behind the scenes at a family-run New York construction company. No strangers to building walls, the cast will apparently be tearing the “fourth wall” down as they struggle to adjust to being in front of the cameras and continually engage the camera crew and production team in conversation that includes dinner invitations and match-making suggestions.

A&E posted the first Cement Heads preview clip on Facebook today:

And here’s the press release from A&E with more details on Cement Heads, set to premiere on the network on Tuesday, August 12 at 10:30/9:30c:

A&E NETWORK PRESENTS THE NEW ORIGINAL DOCUSERIES “CEMENT HEADS”

THE COLORFUL CHARACTERS AT A FAMILY-RUN CONSTRUCTION BUSINESS PROVE IT’S NOT EASY TO BE IN FRONT OF THE CAMERA – EVEN WHEN PLAYING THEMSELVES

PREMIERES TUESDAY, AUGUST 12 AT 10:30PM ET/PT

New York, NY – July 23, 2014 – A&E Network presents the new original docuseries “Cement Heads” from Dimension TV and Matador. Series premieres Tuesday, August 12 at 10:30pm ET/PT on A&E and marks the first unscripted television project for Dimension TV.

When the lights turn on and the cameras start rolling at WJL Equities, a large family-owned construction company, the employees can’t quite get the hang of being in front of the camera. “Does somebody want to say action?” confused company owner Billy Lougheed asks the production crew on the first day of filming. While the team has mastered the highly competitive world of New York’s concrete construction business, they’re not quite equipped to be reality stars. The cameras and crew throw a wrench into the already chaotic lives of the Lougheeds as they follow the everyday antics around the family business.

At the helm of WJL Equities is Billy Lougheed. With a monthly payroll of over $1 million, Billy constantly feels the pressure to keep the family business thriving. By his side, and often one step ahead, is Billy’s wife and business partner Danielle. Married for 15 years with two kids, the couple has found the secret to working together – two separate offices.

At the center of the action is Billy’s best friend, Joe Luciano (above), better known by his nickname, “Chubby.” He has an inclination for trouble and an eye for detail, especially when it comes to his wardrobe. Billy’s parents also serve as an integral part of the team. Bill Sr. (aka “Sarge”) is a former deputy sheriff who still thinks he’s the boss while his wife Joan, who is known for her frequent risqué comments, keeps herself busy cleaning Billy and Danielle’s house and when that’s done, The Office.

As the colorful team welcomes the production crew into every aspect of their lives, they find it difficult to keep a barrier between the two sides of the camera – not only engaging the crew in conversation but inviting them to join in family dinners and even trying to set them up on dates – providing a unique and comical view of reality television.

“Cement Heads” is produced for A&E Network by Dimension TV, in association with Matador. Executive producers for Dimension TV are Bob Weinstein, Harvey Weinstein, Meryl Poster and Patrick Reardon. Executive producers for Matador are Jay Peterson, Todd Lubin and Jerry Carita. Executive producers for A&E are Lily Neumeyer, Evan Lerner and Devon Graham. The series was developed in conjunction with Prototype Entertainment’s Frank Rainone, Teresa Sorkin and Bethany Parish.