Starbucks is giving away free coffee ‘for life’

ByJessica Bradford

Starbucks

Are you a serious Starbucks junkie who can’t begin your day without your favorite, overpriced cup of joe?

If so, you may be in luck. Starbucks recently announced a new campaign, “Starbucks for Life” in which customers will have the chance to win free coffee for 30 years! The coffee giant didn’t offer many details about the promotion, but a company spokesperson told Fortune that the campaign will begin in December.

So how can you win this awesome deal? “Starbucks said customers can potentially win the ‘Starbucks for Life’ cards by swiping their Starbucks store card or paying with their mobile device (an app that is also tied to those cards).”

Starbucks is hoping this campaign will increase sales during the holiday season. According to reports, the increase in online shopping has meant that many shoppers are staying indoors instead of running to the mall thus generating less in-store traffic.

I can see it now— droves of college girls outfitted in Ugg boots, leggings, and their favorite North Face jacket will be beating down the doors for their chance to win.



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