Real Housewives of Beverly Hills star Crystal Kung Minkoff isn’t the only member of her family in entertainment. Crystal has joked that her brother Jeffrey Kung is a babysitter in the U.S., but in China he’s a pop star. Not only is Jeffrey an international pop and rap sensation, he’s business partners with his sister: the pair founded coconut water and milk brand Real Coco along with Jeffrey’s childhood friend Brian Bardos.
Some of his songs include “Real Life,” “Dream Girl,” “Running,” and “Boss,” which can be found on most streaming services, and are all bangers.
Last summer Jeffrey appeared on the Gaysian podcast where he explained that his goal is to bring Western-style pop and rap music to China and other Asian countries.
At first, he said that it was difficult for him to find a market. He started writing his own raps in broken Chinese because English is his first language and he was dissatisfied with the rap songs songwriters created for him.
In a 2020 University of Michigan blog post Jeffrey says he was scouted by talent agents while singing karaoke when he was studying international business at Peking University. From there, it hasn’t been easy for him, but he’s been working on his dream and finding a lot of success along the way. In 2001 he won a Chinese Grammy for New Artist of the Year.
In a recent interview with Bravo Insider Crystal shares how surprised the family was when they found out Jeffrey was going to be a pop star in China because everyone, including him, thought he was going to have a career in finance. “I was still in high school,” she recalls. “He’s a year-and-a-half older, and he’s like, ‘Oh, I got a record deal.’ We’re like, ‘For what? You’re going to business school.’ And he’s like, ‘I don’t know. It happened.’ And and then next thing we know, he does a demo, does an album, and wins MTV Best New Artist Asia. And it just didn’t stop from there, and it’s been, god, 20 years now.”
Since Jeffrey lives in China, and they wanted to source their coconut company there, it made sense for him to handle the logistics of that side of their business. He’s now able to be both a pop singer and a businessman at the same time.
The siblings are also 76th general descendants of the legendary Chinese philosopher Confucius.