PHOTO Katy Perry for Thomas Sabo Jewelry

ByDarren O

Katy Perry ad for promotion of Thomas Sabo jewelry

In a little bit of cross-promotion ingenuity pop star Katy Perry is appearing in ads for German jeweler Thomas Sabo while Sabo returns the favor by sponsoring her California Dreams World Tour.

In the spot seen above Perry is surrounded in an assortment of Sabo’s work including a piece dangling from a necklace that Perry poses with playfully.  With this new “face of Sabo” designation Perry has agreed to only be seen in public wearing the company’s jewelry and will also make an appearance later this year in Germany to further promote the Russell brand.

Sabo is a lucky man.  He’s the only other guy in the world other than Russell that gets to “hang” out in Katy’s famous cleavage.  Now that’s representin’ your product folks!

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See the promo that comes across as a complete contradiction of everything Perry hoped her song would be about and represent as reflected in her official video for “Firework” that featured young adults with real life problems like, self image issues based on weight, for example.

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BONUS – See a video of Katy’s epic performance of “Firework” from the show!