Online influencers often have a precarious road to tread when it comes to parasocial relationships. In this instance, YouTuber Caroline Konstnar played a prank on her audience with the end goal of promoting her Patreon. Her defenders claim that she was just poking fun at parasocial relationships, but her detractors are offended that she played…
This year Tarte Cosmetics has brought back their influencer trips that once swept Beauty YouTube culture several years ago. The trips this year have been extensive and include a broader range of influencers, including those adjacent to the beauty community, and some with smaller reach than others. Now, one influencer is speaking out about inequalities…
Pot Roast the cat and her mom are an entertaining TikTok sensation with a loyal following. The owner of the account @Potroastsmom (on both Instagram and TikTok) has a wry, dark sense of humor and perfect comedic delivery that has amassed over 879k TikTok followers, and 43k Instagram followers. Her short videos are usually hilarious,…
Shekinah Anderson is the newest member of the Love & Hip Hop Atlanta cast, and she’s already familiar to reality TV fans from her time on TI & Tiny. But the Atlanta-born stylist isn’t afraid to say what’s on her mind because her fashion empire has her net worth blowing up to the point where…
The YouTube beauty community exploded last week when some of the biggest influencers in the industry found themselves in hot water after controversial tweets were dug up from the past. The cringeworthy remarks had far reaching implications beyond losing views and subscribers. While I don’t have time to unpack all the drama in this post,…
Consider two facts about Kylie Jenner. The first is that she’s still on track to become a billionaire way before anyone would have thought. The second is that she, as of this writing, has one-hundred and fifty-six million (156,000,000) followers across the three biggest social media platforms: 21 million on Facebook, 25.6 million on Twitter,…
Time just published its fourth annual list of what it considers to be the Most Influential People On The Internet, and stirred up a bit of publicity for itself by leaving Kim Kardashian off the list for the first time. But, while Kim still has one of the largest social media followings in the entire…
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