Avril Lavigne’s Hello Kitty music video is getting killed by critics
Avril Lavigne dropped the music video for her single “Hello Kitty” on YouTube yesterday and the clip has already drawn so much vitriol from critics and everyday observers that it has been removed from the site. Ouch!
During most of the video, which we have below and can also be seen via her official website, the pop singer is seen prancing around with four identical and kinda creepy expressionless Asian women performing uninspiring dance moves.
The video for the song, co-written by Avril and her husband and Nickelback front man Chad Kroeger, certainly appears to be trying to cash in on generic Japanese cultural appropriation.
Of course the clip was snagged and reposted over and over again on YouTube. Here’s one of those shares (hopefully it lasts awhile before being pulled):
In an interview Lavigne had the following to say about “Hello Kitty:”
“I have a song called Hello Kitty, which I wrote about Hello Kitty because I’m obsessed, and it’s a really fun thing that I’ve never done before. It kind of has a kind of glitchy, electronic feel to it and it’s… the only one on the record that sounds like that. It’s really different and a lot of my friends I’ve played it for really like it. I’m having a lot of fun with that one.”
What say you? Is the song fun, terrible or so terrible it’s good?
