Anti-child abuse ad has secret message only children can see

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A Spanish organization called The ANAR Foundation (Aid to Children and Adolescents at Risk) has thought up an ingenious way to help abused children safely get help.

The top layer of the street ad shows different images at different angles, a technology called lenticular printing. Anyone who’s viewing the image at above four feet, five inches will see an image of a boy with the message “sometimes, child abuse is only visible to the child suffering it.” Anyone who’s shorter than that height will see bruises on the boy’s face and the message “f somebody hurts you, phone us and we’ll help you” along with the hotline number.

If this just helps one child, it will be worth it.

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