Justin Bieber has been posing in his Calvin Klein underwear for years, so it’s about time the global superstar got paid for it! Today the clothing brand released the first official photos and even a video from their new #MyCalvins ad campaign featuring The Biebs in all his tatted black-and-white glory sporting snug fitting CK underwear and/or jeans.
“Officially a part of the legacy,” Justin wrote on instagram along with the photo above. “Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein,” he added.
Another photo from the campaign is a zoomed-in shot of Justin in the process of becoming shirtless:
In addition to the solo Bieber pics, there is also a photo featuring Justin along with model Lara Stone, which makes sense of Justin’s awkward striptease at the Fashion Rocks show in September, when he took off everything but his Calvin Kleins as Lara Stone laughed along.
Here is Justin and Lara making denim look pretty damned amazing:
Justin’s caption for his shot with Lara was, “This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come”
But the new campaign launch isn’t limited to photos! Here’s a brief video clip of Justin Bieber bangin’ some drums Whiplash style sporting his Calvin Klein jeans.At the end of the click he abandons the drums and makes a grab for Lara:
Say what you will about Justin Bieber, but that dude can rock some underpants! (And I suppose having the amazing talents of Calvin Klein photographers Mert Alas and Marcus Piggott helping you out doesn’t hurt.)
To wrap thing up, how about an animated gif…
— Julie Gerstein (@havethehabit) January 6, 2015