Are you a serious comic book fangirl looking to celebrate the new Avengers: Age of Ultron movie by making a bold and fun fashion statement? Then Hot Topic has got you covered — literally! The retailer has just revealed their much-anticipated collection of Marvel Avengers apparel designed by Her Universe founder Ashley Eckstein in collaboration with Amy Beth Christenson and Andrew MacLaine, winners of the first-ever Her Universe “Geek Couture” Fashion Show held at last year’s Comic-Con International in San Diego.
The line features a range of dresses and jackets inspired by Thor, Captain America, Loki, Iron Man’s flashy alter ego John Stark, and of course, The Black Widow:
“It’s been such a pleasure to work with Amy and Andrew to create this line from their initial sketches to the final product sold in Hot Topic stores,” Her Universe Founder Ashley Eckstein said in a press release. “Geek fashion is a trend that’s here to stay. Fangirls are making a statement in the fashion community and this new Avengers collection is addressing their demand for more fashion-forward designs.”
Here is a promotional video featuring the looks:
Paul Gitter, Senior VP of Licensing for Disney Consumer Products’ Marvel division, was excited to see an effort made to cater to their non-male superfans. “It’s exciting to see Marvel’s female fan base grow with the second installation of our collaboration with Her Universe, inspired by one of the most highly anticipated movies of 2015, Marvel’s Avengers: Age of Ultron,” Gitter said. “This collection brings awareness of the emerging fangirl trend into mainstream fashion by uniting stylish designs with iconic characters to create a strong statement at retail.”
“Witnessing two talented designers who truly understand the fans and fan culture win a competition at Comic-Con 2014, and then seeing their spin on Avengers turn into real product at Hot Topic makes what we all do feel genuinely authentic – and so much fun,” said Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic.
The line will not actually be available until May 12, but they are all currently available for preorder at HotTopic.com. (Hurry though, some of them are already sold out!!) Here are photos, descriptions and prices for each:
Marvel By Her Universe Captain America Halter Dress
SKU : 10337146
Navy halter style dress with a Captain America shield design, red waistband, navy tulle trim and back zipper closure.
Marvel By Her Universe Black Widow Girls Belted Jacket
SKU : 10336905
Black faux leather jacket with attached belt. Lining with a “My Past is My Own” Black Widow logo design.
Marvel By Her Universe Black Widow Dress
SKU : 10337180
Black sleeveless dress with a Black Widow logo design.
Marvel By Her Universe Loki Halter Dress
SKU : 10337127
Green and black halter style dress with gold Loki helmet detailing, black tulle trim and back zipper closure.
Marvel By Her Universe Thor Sailor Dress
SKU : 10337157
Navy dress with embroidered Thor’s hammer detailing, red sailor style collar, button accents and side zipper closure.
Marvel By Her Universe Stark Industries Girls Bomber Jacket
SKU : 10336915
Red bomber jacket with the Stark Industries logo on the back, “Tony” on the front, two pockets and brown trim.