Mariah Carey launches “Lollipop Bling” perfume and ring pop candy

Mariah Carey and husband Nick Cannon were on The Oprah Winfrey Show last September and Cannon told the story of how he proposed to Mariah in 2008 with a ring pop that had an actual engagement ring inside. Someone at Elizabeth Arden must have been watching because the charming and romantic gesture has inspired their latest Mariah Carey fragrance offering called Lollipop Bling, which features three candy-inspired flavors named for Mariah Carey songs:

MINE AGAIN – A combination of Chocolate Raspberry with a touch of Magnolia creates an addictive fragrance.

RIBBON – A mouthwatering fragrance inspired by the flavor of the Blue Raspberry Ring Pop is combined with a beautiful floral bouquet.

HONEY – An irresistible fragrance combined with a touch of Honey and Pineapple, creating a bright and sunny fragrance.

But the candy theme doesn’t stop at the fragrances and the packaging. Arden is teaming up with Topps, the makers of ring pops, to offer inexpensive ring pops in all of the flavors that inspired the perfumes! Initially the ring pops will be available for free with purchase of the perfumes at stores like Macy’s and Dillard’s (starting July 1), but once the fragrances are made available at mass retailers such as Wal-Mart early next year, the ring pops will be available for purchase separately in a “Bling Collection” three-pack for $1.50! The perfume itself will reportedly have a retail price of $35 for a one-ounce bottle.

I think the idea is cute and fun, but I’m suspicious of the fact that the marketing folks at Elizabeth Arden are targeting children for their $35 fragrances. Ah heck, it’s a free market right? As long as they don’t come out with a confusing Kool-Aid-inspired line of fragrances and drinks that look exactly the same. Accidentally spritzing a bit of the sugary drink on your nape wouldn’t bee too bad, but the other possible mix-up would really suck, even if it did make the inside of your stomach smell like Mariah Carey.