PHOTOS Britney Spears channels Jean Harlow and Cleopatra for Fantasy Twist perfume

In addition to spending time assessing talent as one of the new judges on The X Factor, poptrepreneur Britney Spears has also been working on a promotional campaign for her new dual fragrance concept, Fantasy Twist. The 30-year-old Britney was more like Cleopatney as she got in touch with her inner Egyptian princess in an elaborate, retro-styled gold and white gown (above). Britney shared the photo of herself walking like an Egyptian on Thursday, along with the tweet, “Channeling my inner Cleopatra today @ Elizabeth Arden Fantasy Twist shoot. Fragrance is out in Sept. 1st look on Push”

She followed that up with another photo yesterday in a gorgeous flapper-esque look along with the tweet, “Loving day 2 of my Elizabeth Arden Fantasy Twist fragrance shoot. Jason says I look like Jean Harlow!”

Makeup artist Billy B posed with Britney during the shoot and had wonderful things to say about working with her. “I knew @BRITNEYSPEARS was talented, But its RIDONK! to watch what happens WHEN shes n front of camera #iconic,” he tweeted.

And here’s the 411 on Fantasy Twist:

THE INSPIRATION

By pairing two of Britney’s most beloved scents, Britney Spears Fantasy Twist offers the empowered woman two best-selling fragrances in the convenience of a single, unique bottle.

Britney Spears Fantasy Twist illuminates the different sides of every woman. She is sophisticated and glamorous, feminine and flirtatious, with a collection of fragrances to match her multi-faceted personality. This savvy woman is taking charge of her own future and craves the ability to easily change her mind at a moment’s notice.

THE FRAGRANCES

Fantasy Britney Spears is a potion of succulent fruits and Britney’s favorite white florals that leaves a light trail of sensuality. The alluring mix of lush red lychee, golden quince and exotic kiwi playfully intertwines with a delectable cupcake accord, jasmine petals and white chocolate orchid. A surprising finish of creamy musk, enchanted orris root and sensual woods will leave you instantly captivating.

Midnight Fantasy Britney Spears is an intoxicating elixir of exotic fruits, seductive florals, and rich woody musks. Forbidden black cherries, framboise and luscious plum invite you into a mysterious realm of temptation and intrigue, while night blooming orchid and freesia mischievously flirt with enticing velvet iris. Cashmere woods, white patchouli, vanilla and amber leave a warm and sexy trail of intrigue.

THE DESIGN

Britney Spears Fantasy Twist interlocks two separate but complementary fantasies in one polished design. Playing off the classic orb shape of the Fantasy Britney Spears and Midnight Fantasy Britney Spears bottles, Britney Spears Fantasy Twist utilizes patent-pending friction lock technology to create a one-of-a-kind bottle design, and debuts a spherical combination of two individual but connecting bottles.

Incorporating the ever-present Britney flair, the two halves of the unique bottle are shaded in her favorite colors—pink and blue—which are also the colors of Fantasy Britney Spears and Midnight Fantasy Britney Spears.