It looks like we have an Abercrombie & Fitchuation! Mike “The Situation” Sorrentino is getting paid to… not wear clothes?
Fellow MTV star Gary Shirley of Teen Mom was recently asked by Aeropostale to stop wearing their shirts, and now The Situation has been offered cash by Abercrombie & Fitch to stop wearing their clothes while filming Jersey Shore. Gary got the short end of the stick on this deal, nobody offered a “substantial payment” to ItsGaryTime to control his sartorial choices!
Abercrombie is offering a “substandtial payment” to The Situation, and all of his cast members to get them to stop wearing their clothes while filming, saying that the cast wearing their clothes conflicts with the “aspirational nature of our brand.”
Here’s the press release they issued Tuesday evening:
We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.
We’re guessing Aeropostale isn’t game to be that “alternate brand”, but It’s Gary Time T-Shirts would surely love to get a little MTV cross-pollinational,Situational advertising.
It’s worth noting that Aberrombie & Fitch is known for its hypersexualized advertising, but I guess everyone has a line somewhere. Also, they’re probably not complaining about all this extra PR they’re getting.
PHOTO: Sinky/Macca/Splash News