PHOTO ‘Hansel and Gretel in 3D’ movie poster released

Hansel and Gretel movie poster

The first movie poster for Hansel and Gretel 3-D has been released by Michael Bay’s The institute and Kalliope Films featuring the spooky but enticing candy cottage belonging to the evil witch. The cottage is literally (or perhaps I should say, “literarily?”) enticing thanks to a sign posted to a nearby tree that reads, “FREE CANDY.” The poster features the tagline, “If you end up lost in the woods…you may just find yourself.”

You can click on the above image for a larger photo, or CLICK HERE for a link to an almost actual-sized poster! Here’s a zoomed in view of the wicked witch’s home sweet home lightened up a bit followed by the official press release for the movie:

The witch's candy cottage from the Hansel and Gretel in 3D movie

The Grimm Brothers’ world famous duo Hansel and Gretel are heading to the big screen in 3D!

LOS ANGELES, CA (JULY 19TH, 2010) — “Hansel and Gretel in 3D” is an action packed visual FX filled version of the classic Grimm Brothers’ fairytale. In addition to the infamous witch in the gingerbread house, the film showcases the legendary creatures of German mythology. These Teutonic beings will be designed by Joseph C. Pepe, the lead character designer from Avatar. The film is live action.

The movie is being produced by The Institute and Kalliope Films. The Institute was co-founded by Michael Bay and Scott Gardenhour. Kalliope Films was founded by Kira Madallo Sesay. The movie is scheduled for a spring 2011 shoot on location in Germany. Scott Gardenhour and Kira Madallo Sesay are the producers on the film. “Hansel and Gretel in 3D” exemplifies The Institute’s motto: “Where Brand Science Meets Great Storytelling.”

CULVER CITY, CA - JANUARY 11: Director Michael Bay attends the 'Transformers: Revenge Of The Fallen' Sound Event at the Cary Grant theater at Sony Studios on January 11, 2010 in Culver City, California. (Photo by Charley Gallay/Getty Images)Director Michael Bay attends the ‘Transformers: Revenge Of The Fallen’ Sound Event at the Cary Grant theater at Sony Studios on January 11, 2010 in Culver City, California. (Photo by Charley Gallay/Getty Images)

About The Institute:
The Institute is a multi platform media company that integrates exceptional creativity with brand marketing discipline to produce the best in entertainment.

Their unique model employs consumer engagement, marketing, production, financing, and distribution, resulting in marketing and entertainment products that correspond with consumer demand. No matter the length, medium, or format, The Institute generates innovative content to connect with consumers and audiences, create efficiencies, and, ultimately, drive profits.

Founded in 2001 by Scott Gardenhour and Michael Bay, The Institute boasts an interdisciplinary team of creative thinkers who develop engaging and entertaining content for film, television, commercials, the web, apps, games, and beyond. Gardenhour and Bay’s extensive and award-winning experience has guided The Institute’s creation of effective marketing & multi-media productions for brand leaders such as Audi, Nike, Hallmark, Burger King, Wal-Mart, Toshiba, Chase Bank, LG, AT&T. Our creative teams have produced and/or directed big screen blockbusters such as “Pearl Harbor,” “Armageddon,” “Coyote Ugly,” “Jumper,” “Transformers,” and “Transformers: Revenge of the Fallen.” In 2006, The Institute earned the coveted Emmy Award for “Required Reading,” a groundbreaking long-format commercial produced for Hallmark.

About Kalliope Films:
Kalliope Films is a film production company founded by Kira Madallo Sesay. The company’s mission is to produce high quality, entertaining and profitable feature films of varying genres for an international audience. It is a forward thinking group, which enthusiastically embraces new media technology. Kalliope Films recognizes the importance of keeping up with the constantly evolving world of film production in the new millennium. Always open to new ideas and collaborations, the company works in conjunction with various international co-producers. Kalliope Films has offices in Europe and the US.