You know Cards Against Humanity? The party game that’s like Apples to Apples for after the kids have gone to bed? Well, the good people who make that wonderful game have a delightful sense of humor. Last year, for the day after Thanksgiving, they increased the price of their game by $5 in an effort to protest the absurdity that is Black Friday.
(Coincidentally, they had their best sales day ever–perhaps because the people who squeal at the game are also the kind of people who might find a good-natured price hike funny.)
Well, this year, the Cards folk have either outdone or way underdone themselves. They decided that, for Black Friday 2014, they would pull their actual product from their online store and Amazon, and sell boxes of bullsh*t instead.
They didn’t do this as a surprise: they advertised it, of course. The advertised product was a $6 box of bullsh*t: “To help you experience the ultimate savings on Cards Against Humanity this Black Friday,” the game’s Facebook page said, “we’ve removed the game from our store, making it impossible to purchase.
Instead, we’re offering a once-in-a-lifetime opportunity to buy some new bullsh*t.”
Sense of humor won out this year, too: all 30,000 boxes sold out by the end of the weekend.
According to creator Max Temkin, people who paid $6 for a box of poo shouldn’t be surprised when that’s exactly what they receive.
If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6.
— Max Temkin (@MaxTemkin) November 28, 2014
This is a nice counterpoint to Black Friday / Christmas sale madness. What the company doesn’t make clear, though, is all of the details so important to a truly sh*tty experience. For example: Where does the sh*t come from? Is it organic? Were the bulls that produced it treated humanely, or fed Frito pie? Is this bullsh*t safe for the compost heap, or does the sanitizer the company used before mailing it eliminate the sh*t’s usefulness in the garden?