Albie and Chris Manzo, sons of Real Housewives of New Jersey star Caroline Manzo, are promiting a new product called BLK. Water. The concept is easy — it’s water, but black, and it is supposed to be better for you, even promoting health and good sleep. According to the official website, BLK. is “an innovation of Nature and Science.”
BLK. Water is the Canadian spring water infused with fulvic acid, a natural nutrient-rich compound that has been used in alternative healing circles for centuries. The beverage’s black color comes from a chemical reaction between the water and fulvic acid, and is part of the drink’s allure. “The color is what gets people listening in the first place,” Albie said.
Chris Laurita, husband of Jacqueline Laurita and partner in the business, recently spoke about the financial risk they are taking. He said, “Al and Chris, they’ve been looking to go on the road, do the job they need to do, and have fun at the same time. I get it, but it’s not happening. Stakes are pretty high. The truth of the matter is the economy’s been very difficult these past couple of years, and my business took a major hit. So, I’m taking a huge risk with BLK. I’m all in on this thing. Right now, this has to work.” Albie adds, “If BLK fails, all of go down. All of us, and there’s no where to turn after that.”
Luckily, things have been going great for with BLK. business. In fact, Jacqueline recently tweeted, “Thank God for BLK success!! Impressed with how fast it’s growing. Proud! XOXO.”
Judging by Amazon.com‘s customer reviews, the response has been split. Some people loved it, some people hated it, and some thought it was downright weird. One consumer wrote, “It just taste’s like water but it has a dirty aftertaste and it taste’s really bad warm.”
BLK Water is available at most Whole Foods, Wegmans, and Shoprite stores. For a list of stores in your area, take a look at the BLK Map. If BLK Water isn’t available in your area, have a bottle delivered to you from Amazon for just $6.99. Is one bottle just not enough? Grab a 24-pack for $55.00.
UPDATE: They have been testing out new flavors for BLK, including blueberry.
For more information on BLK Water, visit the official website.