Kylie Jenner has long been known for her vast social media presence. As of this writing, Kylie has 34.4 million followers on Instagram, 11.2 million followers on Twitter, 7,992,030 friends on Facebook, and untold numbers of casual observers worldwide. Kylie Jenner is also well aware of the power of social media: the #kyliejennerchallenge that went viral just a few months ago led to numerous lip and face injuries, all in the name of body image improvement; and, with just a wave of her hand, Kylie can make PacSun overstock fly off the shelves.
That’s why Kylie Jenner is now trying to harness the power of social media for good. This week, she’s beginning the #IAmMoreThan campaign, an online event meant to help empower people who’ve been intimidated by bullies and help stomp out bullying once and for all. Kylie debuted the premise just hours ago, in a widely-disseminated Instagram post:
It’s not immediately clear whether Kylie Jenner’s #IAmMoreThan campaign was meant to be a response to, or had at least been influenced by, the Kim Kardashian fat shaming debacle that arose in the wake of this year’s MTV VMAs. It’s also not clear whether Kylie Jenner’s anti-bullying strategy involves internet bullying, real-life bullying, or some combination of the two. Regardless of the exact reason, though, it’s nice to see Kylie Jenner’s social media presence harnessed for something potentially good. We can expect one #IAmMoreThan update over each of the next six days, starting tomorrow.
The social media queen followed her Kylie Jenner #IAmMoreThan campaign announcement with two more Instagram updates:
(Photo credits: Kylie Jenner via Instagram)
