Ryan Lochte, the man behind the now-trademarked “Jeah,” has been in talks to star in his own reality series since August, and today it was officially announced he will star in the upcoming E! show titled What Would Ryan Lochte Do? E! president Suzanne Kolb confirmed the swimmer’s big news earlier today.
“Ryan Lochte captured everyone’s attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life,” she said during this morning’s Television Critics Association session. “He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him.”
What Would Ryan Lochte Do? will feature many aspects of Ryan’s life including his journey to find love, which is ironic considering he recently revealed to press that he would love to be the next star of The Bachelor. Viewers will also get to see Ryan’s attempt at juggling his busy social schedule filled with parties and media appearances with his training for the 2016 Olympic Games.
Since winning an impressive five gold medals at the 2012 Olympic games (which brough his total Olympic medal count to eleven), Ryan has made cameos on 90210, 30 Rock, and even E!’s own Fashion Police.
In addition to his new found reality career, Ryan is also going to give fashion design a try. That’s right. Ryan Lochte is designing his own fashion line! And yes, it will be shown on the show. Jeah!
What Would Ryan Lochte Do? will premiere in April on E! While the network hasn’t yet released a sneak peek, below is an example of what it will most likely be like — just swap out the Olympic athletes.