PHOTOS VIDEO Mary Jane Montoya is the new Gerber baby 2013

Mary Jane Montoya as the Gerber baby

Mary Jane Montoya is the new Gerber baby! This photogenic 8-month-old from Fresno, California beat out over 300,000 other adorable babies to win the title and represent the brand in 2013. Mary Jane and her proud mom and pop appeared on the TODAY Show Tuesday where her parents discussed their little winner and her impressive photo that took her to the top.

“It took a little while to get that picture, too,” Mary Jane’s mother Sara Montoya recalls, “because she would not stop looking at the grass and looking at the birds… of course we think our baby is adorable and beautiful, but every parent sees that in their child,” she added.

May Jane Montoya, the new Gerber baby, appears on the TODAY Show in New York

“It’s so exciting, you’re just bursting at the seams with pride for your daughter,” dad Billy Montoya added of his eight-month-old daughter, who made a few silly faces during the taping, including the one you see above.

In addition to appearing on television for the first time, little Mary Jane also got to meet her predecessor, original Gerber baby Ann Turner Cook! Here is a side-by-side of the famous portrait of Ann trademarked by Gerber in 1931 after winning a similar contest in 1928, and Ann today at the age of 85:

Gerber baby Ann Turner Cook then and now

Mary Jane is the official Gerber baby for 2013, but she will not replace Ann on the brand’s ad campaigns or labels. “It’s been wonderful to me to be the symbol for babies,” Ann said. “I can always be very proud of the product.” Ann is currently living in Tampa, Florida where she is the mother of four grown children.

So, how does Ann feel about Mary Jane? “She is just adorable, and she is a delightful little person.”

For winning the contest, Mary Jane Montoya’s family won $50,000, which they say they plan to put towards Mary Jane’s college fund. (In 17 years that ought to equate to one semester at a private university.)

Here’s the clip of Mary Jane Montoya, her parents, and original Gerber baby Ann Turner Cook on the TODAY Show:

Pin It
  • Katie

    What an adorable little sweetie pie!

  • Ana

    I love thoughs big brown eyes

  • Rickie

    Ugh Glad I am past the stage of buying Gerber.

    • mona


  • tanya

    Shes cute, dont get me wrong, but really??? I just dont think shes cute enough to be the gerber baby. she doesnt have that “look”! Definitely not a good choice.

  • B

    I never post on here, but ugh.. what a shame! She’s ugly/not what I would think of Gerber.

  • not

    honestly, her photo cotnest entry makes her look like a troll doll! but in real, she is a cute baby but i agree with some that she’s not the cutest of all contestants

  • Mia

    I thought the faces she was making on the today show looked way cuter than the photo that won it.





  • jaxson

    Now this is a cute baby!!!

    • nwsnap

      click on the pic :) so cute!!

  • mab

    She is a beautiful baby. Shame on the people calling this little angel ugly.

  • jane

    Ew.. really ? There are WAY CUTER babies out there.. I don’t see anything cute/ unique about this baby.. what has this world come too.

  • Raul Villa

    i’m surprised to hear all that feedback about the winner , take time and read the article and see why she won , all babies are beautiful

  • Eva

    You people disgust me, calling a baby “not cute”. What’s “not cute” are your distasteful comments. I bet you all have ugly children because you are all ugly people, at least on the inside!

  • tc

    I don’t think she should be gerber baby. She’s not pretty enough.

  • kate

    why cant they vote on who is really cute and not the most popular??