If you ever wondered just how starved the football crazed fans are in Washington D.C. for a winner, look no further than the record-breaking sales for Rookie QB phenom Robert Griffin III’s jerseys.
ESPN is reporting that RG III’s jerseys have set the single year sales record and here’s the real astonishing part, this is calculated during a fiscal year that runs from April 1 to March 31st. This means that Robert still has 3 months to add on to to his total.
You could call this a perfect marketing storm. You have a dynamic, well-spoken leader who has led one of the NFL’s most loyal fan bases to a frenzy with an unexpected playoff run after beginning the season at 3-6. He’s the product of a military family, with a self-deprecating sense of humor, a smile a mile wide and a gift for some gut busting one liners. Also to be considered is the graphic uniqueness of his jersey.
Uni Watch, which specializes in, well, watching uniforms, noted that Griffin’s jersey was the very first to sport Roman numerals thanks to a recent change in rules from the league. This specialized appearance makes RGIII’s #10 jersey automatically identifiable.
So who did RGIII overtake with his marektegery? It turns out that the venerable, but now finally retired Brett Favre was the two-time record holder. His Jets 2008 and Vikings 2009 jerseys previously were tops.
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