“Have a Coke and smile” just took on a new meaning as English model (and Gavin Rossdale’s daughter) Daisy Lowe brings one of Jean Paul Gaultier’s famous corseted Diet Coke bottle designs to life for a new advertising campaign.
Lowe struck a festive pose as her curves emulated the iconic Coke bottle in the lacy tattoo design. The look was finished off with a bright red hat reminiscent of a Coca-Cola bottle cap. She also posed without the hat in a black leather jacket holding two Diet Coke bottles on her head like rabbit ears:
“I love Jean Paul Gaultier’s designs, they’re so iconic,” says Lowe “Gaultier creates clothes that make women feel powerful and feminine,” she adds.
Here are side-by-side images of the bottle designed by Gaultier and Daisy:
The Jean Paul Gaultier Diet Coke bottles were revealed by the designer during a burlesque strip-tease event held at the Crazy Horse club on April 12, 2012. From JeanPaulGaultier.com:
Enticingly lit up by the cabaret dancers, the bottles gradually appeared as if they were part of a kinky strip-tease. Jean Paul Gaultier also explained how much he enjoyed ‘dressing’ these bottles thanks to their feminine curves. The fun-loving couturier took his inspiration from the very graphic Diet Coke logo and teamed it with classic Gaultier symbols to create an ultra-glamorous result; a combination of corsets, sailor tops, fishnet stockings and tattoo prints on skintone bottles. The launch evening then continued at Trianon with the Night & Day Serial Designer Show. Several celebrities dear to the designer made the trip, including actress Gemma Arterton, Tonie Marshall, Arielle Dombasle, Anggun, Josiane Balasko, the highly influential fashion writer (and friend of Jean Paul) Suzy Menkes. JPG models were also spotted on the dancefloor, including the absolutely sublime Michelle Buswell (the face of the perdume Classique) who rocked the party during the Dragonette concert. Everyone hit the bottle in Paris that night, but not the kind of bottles you would think!
And here’s a behind-the-scenes video of the making of the new Diet Coke ad campaign featuring Daisy Lowe in her Jean Paul Gaultier tattoo body suit:
I don’t know about you, but I’m feeling thirsty!
