|

H&M quietly debuts “Beachwear” collection using plus-size model

Retailer H&M is making a bold statement by not making a statement at all. The clothing chain’s women’s wear home page has just been updated to include their latest “Beachwear” line, which if you click on it, includes a variety of beach clothing ranging from swimsuits to sheer knits to denim — all featuring plus-size model Jennie Runk. The remarkable thing about the line is that there is zero fanfare made about the line being “plus-size” or whatever — it’s simply “Beachwear.” How refreshing is that?!?