THERANOS The story behind Elizabeth Holmes’ Errol Morris commercial
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THERANOS The story behind Elizabeth Holmes’ Errol Morris commercial

ByVioleta Idyll

In 2012 Theranos hired the renowned marketing firm TBWA/Chiat/Day on a retainer of $6 million, which soon increased to $11 million. The company still did not have a working product after a decade of work and hundreds of millions of dollars spent. Still, Theranos decided to advertise to the masses what was essentially a fairytale:…

THERANOS The suicide of scientist Ian Gibbons right before deposition
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THERANOS The suicide of scientist Ian Gibbons right before deposition

ByVioleta Idyll

Ian Gibbons killed himself on May 16, 2013, after a series of disastrous experiences at the fallen sci-tech company that was actually more sci-fi. Before becoming the chief scientist of Theranos in 2005, Ian had spent 30 years working developing diagnostic and therapeutic products, including at the company Biotrack. His specialty was immunoassays, which are…

Inside Apple ‘iPhone designer’ Ana Arriola’s short stint at Theranos
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Inside Apple ‘iPhone designer’ Ana Arriola’s short stint at Theranos

ByVioleta Idyll

After Ana Arriola left Theranos they’ve gone on to work with Meta (Facebook,) Sony, Samsung, Playstation, and Microsoft. At the time they started working at Theranos, however, they’d made the bold decision to leave Apple and a whopping 15,000 shares of Apple stock. Once they came on to Theranos, they eventually realized that the product…

THERANOS When did Elizabeth Holmes meet and start dating Sunny Balwani?
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THERANOS When did Elizabeth Holmes meet and start dating Sunny Balwani?

ByVioleta Idyll

Elizabeth Holmes, the former CEO of the closed health firm Theranos, is currently on trial for nine counts of wire fraud and two counts of conspiracy to commit wire fraud by the SEC because Theranos gave customers of their blood tests falsified results. She was indicted with former Theranos COO and former boyfriend Ramesh “Sunny”…

THERANOS What does Elizabeth Holmes’ real voice sound like?
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THERANOS What does Elizabeth Holmes’ real voice sound like?

ByVioleta Idyll

One of the most fascinating details of the disgraced Theranos founder Elizabeth Holmes’ saga is her voice. It’s oddly deep, but that isn’t strange on its own merit. Many women have naturally deep voices. There is something about Elizabeth’s that just sounds off, it’s an uncanny voice that doesn’t really sound like anyone’s natural voice,…