Is the Yogi Bear 3D movie poster a purposeful FAIL?

See what is now in the argument for most inappropriate kid film movie poster in history. Read on to find out why I believe what initially appears to be a gigantic FAIL just had to be on purpose. I present to you the poster for Yogi Bear 3D in all its horror and glory. For goodness sake please hide the kids and keep a close watch on your pic-a-nic basket!!!