THERANOS The story behind Elizabeth Holmes’ Errol Morris commercial
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THERANOS The story behind Elizabeth Holmes’ Errol Morris commercial

ByVioleta Idyll

In 2012 Theranos hired the renowned marketing firm TBWA/Chiat/Day on a retainer of $6 million, which soon increased to $11 million. The company still did not have a working product after a decade of work and hundreds of millions of dollars spent. Still, Theranos decided to advertise to the masses what was essentially a fairytale:…

THERANOS The suicide of scientist Ian Gibbons right before deposition
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THERANOS The suicide of scientist Ian Gibbons right before deposition

ByVioleta Idyll

Ian Gibbons killed himself on May 16, 2013, after a series of disastrous experiences at the fallen sci-tech company that was actually more sci-fi. Before becoming the chief scientist of Theranos in 2005, Ian had spent 30 years working developing diagnostic and therapeutic products, including at the company Biotrack. His specialty was immunoassays, which are…