Old Spice’s “Manmercial” campaign has been nothing short of brilliant but their most recent installment, The Man Your Man Could Smell Like, is an advertising masterpiece. The commercial debuted during the Super Bowl and features actor Isaiah Mustafa getting out of the shower, on a boat and finally… Well, just watch the commercial in all its manly glory for yourself:
Just so you’ll get the quotes exactly right here is the text from the commercial:
“Hello, ladies, look at your man, and now back to me. Now back at your man, and now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me. Look down, back up, where are you? You’re on a boat with the man your man could smell like. What’s in your hand, back at me. I have it, it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds! Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”
Interestingly enough before Isaiah Mustafa was “the man your man could smell like” he played wide receiver in the NFL for four years. He may not have been on your fantasy football team but he is now a first round lock in any TV commercial fantasy league!
Here is a fantastic video from twit.tv that interviews the minds behind the video. The production company is Wieden + Kennedy out of Portland and this particular spot was the brainchild of two thirty-somethings who look more like twenty-somethings. Some guys have it all. You’ll see that the production was complicated but extremely low-tech.
Look at yourself. Look at the commercial. Back to yourself. Sadly you didn’t make this commercial, but with a funny idea and a lot of time you could make a commercial like this one. Wieden + Kennedy made that thing you wanted to look at. Now they are swimming in diamonds. Anything is possible with a sense of humor and initiative. I’m on a horse.