Government warns Teen Mom stars about sponsored Instagram posts

The letters read:

The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product — in other words, a connection that might affect the weight or credibility that consumers give the endorsement — that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement. Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.

Via WWD:

The organization explained that disclosures, which commonly takes the form of #ad in a post, should be “clear” and conspicuous” and use “unambiguous language” that “stands out.” The FTC cited cases in which disclosures appeared in captions at the bottom of a post, and were only found if consumers clicked on the “more” button to reveal the full text. Multiple hashtags, tags and links also were frowned upon, as they obscure the disclosure.

It #looks like all these #TeenMoms better #start being #straightforward about their #sidehustle #endorsements!

Here’s a complete list of the celebs who are on notice from the FTC via WWD:

Jen Selter
Nicky Jam
Sean Combs
Shay Mitchell
Dorothy Wang
Luke Bryan
Kristin Cavallari
Lucy Hale
Naomi Campbell
Giuliana Rancic
Sofia Vergara
Heidi Klum
Rach Parcell
Jamie Lynn Spears
Maci Bookout McKinney
Nicole Polizzi
Tiona Fernan
Amber Rose
Vanessa Hudgens
Valentina Vignali
Lilly Ghalichi
Caroline Manzo
Allen Iverson
Behati Prinsloo
Anna Petrosian
Victoria Beckham
Chelsea Houska

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Fighting carbs ?? @proteinworld

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Troian Bellisario
Nina Agdal
Emily Ratajkowski
Ashley Benson
Denice Moberg
James Harrison
Scott Disick
Lindsay Lohan
Kourtney Kardashian
Bella Thorne
Sophia Bush
Massy Arias
Farrah Abraham
Lisa Rinna
Jennifer Lopez
Vanessa Lachey