Author: Violeta Idyll

THERANOS The story behind Elizabeth Holmes’ Errol Morris commercial

In 2012 Theranos hired the renowned marketing firm TBWA/Chiat/Day on a retainer of $6 million, which soon increased to $11 million. The company still did not have a working product after a decade of work and hundreds of millions of dollars spent. Still, Theranos decided to advertise to the masses what was essentially a fairytale: the notion that they could run hundreds of blood tests on a single drop (or just a few drops) of blood. As part of their work together, Elizabeth Holmes, the company’s founder, was front and center in the media and starred in a bizarre, yet hypnotizing, commercial shot by celebrated documentary film director Errol Morris (Thin Blue Line, Gates of Heaven, Tabloid, Vernon, Florida.

THERANOS The suicide of scientist Ian Gibbons right before deposition

Ian Gibbons killed himself on May 16, 2013, after a series of disastrous experiences at the fallen sci-tech company that was actually more sci-fi. Before becoming the chief scientist of Theranos in 2005, Ian had spent 30 years working developing diagnostic and therapeutic products, including at the company Biotrack. His specialty was immunoassays, which are tests that look for molecules in a substance like blood or other body fluids. This is exactly what Theranos was purporting to do, so his expertise should have been invaluable.

BAD VEGAN The ‘meat suit’ explained

When the trailer for Netflix’s documentary series on the demise of raw vegan fine dining restaurant Pure Food and Wine called Bad Vegan dropped, a highlight was the seemingly shocking notion of a “meat suit,” which had never been mentioned before in the media in the context of Sarma Melngailis and Anthony Strangis. Not only did Anthony bring down Pure Food and Wine by gambling away all the money, but he also convinced Sarma that he was an immortal black ops C.I.A agent who had met her in past lifetimes and wanted to help her live forever too. Taking into account that Pure Food and Wine was a vegan restaurant, the idea of a “meat suit” being part of the mix further excites the imagination. This has to be spicy.

CHIPPENDALES, PLAYBOY and the murder of Dorothy Stratten

Chippendales was born in 1979 from a West Hollywood club called “Destiny II” owned by Somen ‘Steve’ Banerjee and Bruce Nahinwned when promoter Paul Snider suggested that they have an all-male strip revue. Destiny II’s owners were trying anything to attract attention to their club, so they decided to try out Paul’s idea. He was inspired by an all-male strip club in Canada that catered to gay men. His idea, however, was to have an all-male show for women. Paul’s idea turned into an international sensation but ended in murder and mayhem for him.

Inside Apple ‘iPhone designer’ Ana Arriola’s short stint at Theranos

After Ana Arriola left Theranos they’ve gone on to work with Meta (Facebook,) Sony, Samsung, Playstation, and Microsoft. At the time they started working at Theranos, however, they’d made the bold decision to leave Apple and a whopping 15,000 shares of Apple stock. Once they came on to Theranos, they eventually realized that the product at the heart of Theranos, the Edison machine that Ana had been tasked with improving the design of, didn’t work. They were just one of many powerful and influential people duped by Elizabeth’s aggressive drive to succeed at any cost.

RHOSLC Jen Shah argues Bravo faked her wealthy lifestyle as part of a sham for entertainment

Before Jen Shah got cast on Real Housewives of Salt Lake City she and her husband, University of Utah football coach Sharrieff Shah, lived in a relatively modest $302,069 home. In 2020, they sold the house for a loss for $213,000 so they could move into a $4 million rental home in order to appear richer than they actually were for the Bravo reality show. Now, in legal filings, Jen is claiming that it is Bravo who was faking Jen’s level of wealth in order to sell an illusion of “glamour, wealth, and luxury.” This argument is being used to ask that footage of the show not be used in her upcoming trial because it does not represent reality.

SEVERANCE The meaning behind the foodless dinner

The Apple TV+ show Severance is deliciously woven with intricate details delving into complex concepts about memories, selfhood, personal autonomy, and work/life balance (to name a view.) One of the unique ideas is a trend in the world of the show where people meet up for foodless “dinners” where they serve only water. The point of the meeting is to see at a table and have discussions like people would have over dinner but without the bonding of “breaking bread” together or the social lubricant of alcohol (or even the sugar rush of something like juice or soda.

EVIL LIVES HERE What If He Gets Out? Sister of Jesse Winnick fears for her life after he murdered their mom

Amy Chesler describes her murderer brother Jesse Winnick as a “ball of spite” who has “infinite hatred. He gained so much joy out of other people’s fear and pain.” He had intentions to kill Amy and still does. She’s terrified now that he’s up for parole for the 2007 killing of their mother Hadas Winnick.