VIDEO: Watch One Direction’s “Our Moment” fragrance ad


One Direction now has a signature fragrance called “Our Moment.” Harry Styles has described the scent as smelling like a “summer day.” Contributing to the olfactory experience are jasmine petals, frangipani, pink grapefruit, wild berries and red currants. Their cheesy commercial features the boys interacting with all those things while a super-sweet rendition of “My Favorite Things” sung by Diana Vickers.

Halloween PHOTOS: Chord Overstreet as Brad Pitt in Chanel No. 5 ad, Emma Roberts as aunt Julia in Pretty Woman

julia roberts vivian pretty woman costume

Both Chord Overstreet and Emma Roberts (who used to date, but that’s besides the point) dressed up as other celebrities for Halloween. Chord channeled idol Brad Pitt in his broody Chanel No. 5 ad, and Emma Roberts went as her aunt Julia’s prostitute role in Pretty Woman.

PHOTO Nicki Minaj reveals Pink Friday perfume bottle


Nicki Minaj continues her skyrocket rise to pop culture domination by following up reports that she will be one of the judges on Season 12 of American Idol with the first photo of the bottle for her new Pink Friday fragrance! Minaj fans (aka Barbz) will be extremely pleased to know they can soon not only smell like their rappin’, snappin’, take-no-crappin’ heroine, but they also get a little Nicki figurine for their dresser or makeup counter!

PHOTOS Britney Spears channels Jean Harlow and Cleopatra for Fantasy Twist perfume


In addition to spending time assessing talent as one of the new judges on The X Factor, poptrepreneur Britney Spears has also been working on a promotional campaign for her new dual fragrance concept, Fantasy Twist. The 30-year-old Britney was more like Cleopatney as she got in touch with her inner Egyptian princess in an elaborate, retro-styled gold and white gown. She later was flappertastic in a similarly elegant and retro (although less Egyptian) golden look.

VIDEO Jon Bon Jovi is the face of Avon’s ‘Unplugged’ fragrance


Back in the 80’s hair-spray rocker Jon Bon Jovi sung about giving love a bad name but now at the ripe young age of 50 he’s hoping to give odor a good name, for Avon. Mr. Jovi has officially been announced as the new face for Avon’s “Unplugged” fragrance. Read on for the official announcement, a seriously hot Jon Avon Jovi pic as well as the first promotional clip from the campaign. Who’s ready to smell like Jovi!?!

Lady Gaga’s black “Fame” perfume was made with her own blood, smells like poison and expensive hookers


Lady Gaga didn’t sweat it too much when she found out a beauty editors leaked the first photos of her first fragrance Fame on Twitter, she just tweeted her own photos of the black liquid along with a tongue-in-cheek message frustration: “Oh fashion editors, I could just crinkle my hands at you!”

Now that we know the bottle looks like a black egg held by a spikey claw, what does the stuff smell like?