Did Kylie and Kendall Jenner trademark their names? Kylie and Kendall Jenner would like you to pay up if you’re going to use their names, please. And, no, they don’t just mean if you want to interview them, or photograph them, or have them endorse your product. They want you to have to pay if you’re going to use their names at all.
Apparently their knife-pulling feud is over–at least for now.
According to multiple outlets, the Jenner girls have filed paperwork to copyright each of their names in a variety of ways. Kylie filed to copyright “Kylie Jenner” for a number of specific products–tote bags being one–but she also requested that the word “Kylie” belong to her. The paperwork says that the name “Kylie” would be used for:
entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture; entertainment services, namely, personal appearances by a celebrity, actress and model.
In other words, in almost any way possible pertaining to entertainment. Which may or may not include tote bags in the first place.
(For those of you keeping score at home: Yes, Australian performer Kylie Minogue did file to copyright the name “Kylie” in 1997–the year Kylie Jenner was born, and by which time Kylie Minogue had four #1 albums. But that claim was rejected. If Kylie Jenner’s claim goes through, Kylie Minogue would, in theory, have to refer to herself as “Kylie Minogue” at all times.)
Entertainment Tonight reports that Kendall has also filed to protect her name for use with regard to “hair accessories, clothing, beauty products, and more.”
And the pair have filed for both “Kylie and Kendall” and “Kendall and Kylie” trademarks.
It’s widely believed that this bout of branding has been timed to coincide with the release of the Kylie and Kendall mobile game. Kim Kardashian’s game has already made upwards of $90 million, and the Jenner girls want to funnel as much sweet cash their way as possible in the wake of their forthcoming game’s potential success.
(Photo credits: Did Kylie and Kendall Jenner trademark their names via the KJs on Instagram; pair via WENN)
