Britney Spears is taking a potentially lucrative career cue from Kim Kardashian by partnering with Glu Mobile Inc., the app game developers behind the wildly addictive Kim Kardashian: Hollywood.
Like Kim’s game, Britney’s app will use her voice and likeness to help users “experience the glitz and glamour of the entertainment business.” Kim’s game includes all that, but it also features storylines about some of the ickier sides of showbiz. One of Kim’s story lines involves a choice between the job and an old friend, and another involves a pretty icky blackmail situation. Hopefully Britney’s storylines will include a similar balanced view of the life of a pop star.
“I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform,” Glu Chairman and CEO Niccolo de Masi said in a statement.
Katy Perry has also partnered with Glu, and her app will launch later this year. Looks like Kim K has become a trailblazer in the celebrity gaming industry.