PHOTOS VIDEO Details on Farrah Abraham’s restaurant, Froco Fresh Frozen
          

Farrah Abraham restaurant

Teen Momtrepreneur Farrah Abraham is preparing to take Texas by storm with her biggest business venture to date, a restaurant called Froco Fresh Frozen!

“It’s my own concept. It’s about having fresh and frozen cuisines and foods at this restaurant. It’s very family friendly,” she recently told us.

The restaurant itself, which is scheduled to open October 1, is still under construction on South Congress Avenue in Austin — but that hasn’t stopped the Teen Mom star from promoting the “Froco Culture” on social media and on the restaurant’s website, which (like the restaurant itself) is still under construction.

“The founder of Froco, was set to open a restaurant concept when the now first location and property of Froco was available,” says the website’s “History” page, which appears to be written by Farrah. “Instead of going with the first planned restaurant concept the founder had a better feeling about Froco. There was a lot to be completed with an unplanned great concept, so the founder of Froco thought about the possibilities to buy into another franchise of the similar sort but then realizing after being excepted to the other growing franchises of the similar sort that their values, their brands weren’t as great as what the founder could live up too [sic].”

Farrah recently talked about her restaurant in a video interview with Rumorfix:

Before finalizing plans, Farrah ran the concept by “others in salons, playgrounds, stores, and just everywhere.” When the feedback was a resounding “go for it,” Farrah settled on the Froco idea. She also created “Coba, the poppin’ boba” mascot, which figures heavily into Froco’s marketing strategy and acts as the voice of the restaurant’s Twitter and Facebook accounts… And don’t think Coba exists only as a two-dimensional graphic! Check out these photos of the actual three-dimensional mascot costume currently being made:

Farrah Abraham Froco Coba mascot suit

Froco’s “History” continues, “The founder felt strongly compelled to include Greek yogurt in to as many of the food products at Froco as possible which are found in certain flavors of frozen yogurt and all the freshly made to go food items.”

So why the Greek yogurt obsession? The site explains, “The founder after moving to Texas at the age of 22 right before the creation of Froco was told by her doctor to better her health with plain Greek yogurt. Being the foodie that the founder is, the founder put Greek yogurt in everything – sandwiches, pastas, salads, wraps, sushi, desserts and the founder was happy to taste better enhancement of flavors with the Greek yogurt in all the food options. The founder found the balance of taste, health, and quality and wanted to bring this to everyone’s lifestyle all year round.”

And speaking of lifestyle, Froco has that too!

“The Froco lifestyle is about spreading positivity and passion to others and always keepin it poppin,” the site says. “Serving fresh and frozen food to keep us healthy, smart and happy at all times.”

To help promote this lifestyle, Froco promises to be more than just a restaurant: “Froco has the fun with a interactive playground for all ages. Check out the party room and invite your friends for your special time. Whether you want to sit on the green, share photos on your social stream, hide out and watch a movie, get active on our indoor playground, get flavorful at happy hour, dance to live music, there is much more at Froco and we hope to expand our lifestyle to many communities to better the passion and positivity in our world.”

The site mentions that Froco will have a theme for every day, four of which have already been revealed with Coba graphics including “Serve Sunday,” “Live Music Night! Mondays,” “Keep It Weird Wednesdays” and “Top It Thursdays:”

Farrah Abraham restaurant Froco Fresh Frozen daily events

Because the Starcasm World Headquarters is now located in Austin, we dispatched a couple of investigative reporters to find the reported location of Farrah Abraham’s restaurant! There are two very large buildings — in which the space will probably be divided among multiple businesses — and one smaller building that likely won’t be divided. It is unclear at this point exactly where in the commercial development Froco will be located. (Click to enlarge the photos.)

Farrah Abraham restaurant building

Farrah Abraham restaurant in Austin on South Congress Farrah Abraham's restaurant Austin Froco Fresh Frozen Austin restaurant owned by Farrah Abraham

With stonework on the facades as well as throughout the elaborate landscaping, the buildings look quite nice. Here is the architect’s rendering of what one of the finished buildings will look like:

Farrah Abraham restaurant building architect rendering

Pretty swank, huh?

If you aren’t lucky enough to be in the Froco vicinity, don’t worry — the newly formed company is already offering franchising opportunities to investors with approximately $200K burning holes in the their pockets. The site tells potential franchisees, “You may have thought ‘I wanted to open my Froco like yesterday!’ So if your that serious and sure about the great passionate and positive feelings inside about Froco let’s get it poppin!”

Farrah Abraham's restaurant Froco Fresh Frozen is offering franchises

And, in the off-chance that someone stumbles into Froco without knowing who the founder is, the site provides the 411 on Farrah: “The founder Farrah Abraham is recognized nationally for her success in entertainment as well being a wonderful mother to her daughter Sophia who at age 5 has helped every step of the way in creating a lovable, positive, passionate and educational mascot for Froco, ‘Coba’ The popping boba, who you may put on your frozen yogurt and feel a pop of passion and positivity every time you visit Froco… The rest is history.”

You can rest assured we will try to have a Starcasm representative present for the grand opening, so stay tuned!

UPDATE - After seeing and tweeting our story, Farrah (well, Froco Coba) revealed that the grand opening will actually be a red carpet event!

Farrah also took a moment to thank her fans:


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    • Mayla Sunshine

      I am literally speechless.

    • Josie

      She really needs to hire someone to her website. She sounds so ignorant with the way she writes. And what exactly is she serving in her restaurant? Frozen yogurt and????

      • spottedgiraffe

        She’s selling sandwiches with frozen yogurt in it, salads with yogurt, everything with yogurt.

        • Josie

          Gross

        • Natalie Steenken

          Yea Texas and healthy don’t go together.

          • http://flickr.com/ephemeral_ether reese

            Austin isn’t like the rest of Texas. As I and another commenter both explained in another comment string above, it’s actually quite a health-conscious city. No joke. The rest of Texas, however, is quite another matter.

    • Slim

      Interesting that the mascot looks like Farrah’s butthole in her sex tape, only that was frowning not smiling.

      • Regina

        HAHAHAHA

      • Brandy Nicole

        You are amazing!

    • BizzyB

      She should start drinking about an hour before next time she writes something… it may come out more coherent.

    • Wtf

      Frozen yogurt as a healthy option in TEXAS of all places. Ok Farrah

      • ohhhhno

        Austin is actually a very health conscious city. However, I still don’t see this being a hit. Her “brand” is too cheesy.

        • Renee L

          Yes and being on SoCo, it’s a good location. But, it is Farrah after all. I’m sure Froyoco whatever the hell it is will have the police called there on a regular basis.

          • http://flickr.com/ephemeral_ether reese

            If she does have any measure of success with this it’ll ALL be because of the location and not much else, I’d be willing to bet.

        • Brandy Nicole

          It’s not cheesy. It’s yogurty lol

      • http://flickr.com/ephemeral_ether reese

        If she were doing this in anyplace BUT Austin, I’d agree with your sentiment. However, Austin is, overall, a health-conscious city – as you’d expect the home/HQ of a store like Whole Foods to be. Austin isn’t like the rest of Texas, honestly, and I’ve lived in Houston, DFW, Austin, and the San Antonio areas. It’s kind of like a piece of New York moved to Texas by way of California.

    • Kate

      She needs mental help and an English tutor.

      • everyone

        Every single promo pic she posts online has spelling mistakes. Did you see the re-release of her book, “My Tenage Dream Ended?” haha

    • Wtf

      We get it Farrah…you’re “the founder”.

      • frontdoormom

        Hahahahhaha!!! She couldnt use another word?!

        • Kate

          She only knows so many…

        • amanda

          “Dear Leader” was also considered.

    • Valerie

      I feel sorry for her future employees………

      • CP

        I wouldn’t even apply because the restaurant will go belly up after 1 month.

    • Kir

      I think “the founder” needs an English lesson…

    • GeorgiaOnMyMind

      After reading this article I still have no idea what she is talking about, nor is the word “Poppin” a good advertisment word for anyone over 13.

    • frontdoormom

      That was definitely written by Farrah herself

    • spottedgiraffe

      Omg. What an absolute moron. Why the hell is she advertising selling frozen foods? This isn’t food lion. And also Greek yogurt is one of those things either you love or hate. She is isolating a HUGE number of potential customers by putting it into every single dish. I can’t believe she’s doing this. I knew farrah was stupid, but she’s actually doing this. Wow.

    • spottedgiraffe

      “The founder Farrah Abraham is recognized nationally for her success in entertainment as well being a wonderful mother to her daughter Sophia” GOODBYE.

      • Amanda

        Farrah always repeats that phrase in every interview, in every press release, etc. “a wonderful mother to her daughter Sophia.” It’s like she thinks that if she says it enough, people will start to believe her. Or maybe she’s trying to convince herself.

        • Brandy Nicole

          My thoughts exactly!

    • LaLa84

      “after being excepted to the other growing franchises”
      Yes, Farrah is a grammatical moron.

      • Edna

        “Additionally, if you use “you’re” and “your” incorrectly on a professional business website, as well as “like yesterday”, you should be stoned.”

        I think Farrah WAS stoned when she wrote this.

        • LaLa84

          Lol good one! I was thinking of the rock throwing “stoned” but yes, she was definitely on something!

          • http://flickr.com/ephemeral_ether reese

            In this case, “stoned” works in both senses. Great play on words there!

      • Reality

        When I read “excepted” (by the way, Farrah, it is accepted), I just cringed. Cringed about it all. How about to “THE other growing franchises”? So she sought to buy into all the other thousands of growing franchises? I would say kudos to her for trying; but she is too self-absorbed to understand what it really takes. No, don’t see it ending well. Based on what she wants to offer as amenities, I don’t see her revenues for such simple foods supporting such an overhead.

        • TimM

          She’ll do a porn to raise extra capital.

      • Brandy Nicole

        Honestly when I woke up I thought “omg I totes wanna open a froco like yesterday! Totes craycray” thought everybody did……….

    • socoboho

      Good luck with that. South Congress will chew her up and spit her out.

      • Renee L

        Oh yes they will! And I’ll make the trip up there (I’m in 210) to see it.

        • http://flickr.com/ephemeral_ether reese

          @disqus_fod050BBiv:disqus – I’m on the 830/210 border and while SoCo is a very short drive (compared to, say, driving across Houston or the DFW metroplex), I’m still not sure I’d want to waste the gas – or time – just to check it out despite the mild curiosity.

          • Renee L

            Hey fellow (partial) 210′er! I guess I should have clarified. I’ll make the trip to see her being chewed up and spit out. Won’t make the trip to see her yogurt because I’m sure after chewing, I’d spit THAT out. Farrah even gives lessons on spitting…

    • Icky

      I wouldn’t want her handling my food!

    • Regina

      … I can’t…………
      what the f*ck.

    • Cara

      I’m so confused by the concept. What exactly will the restaurant sell? Frozen yogurt…Greek yogurt sandwiches? The mascot…none of it makes any sense. I’m 99% sure a lot of Farrah’s antics are just to get people talking but you can tell that she is truly a strange and not very bright person.

      • Brandy Nicole

        It seems in her mind everything she thinks of is nothing short of genius!

    • ohhhhno

      I live in Austin minutes away from where this restaurant is opening. I can’t see this being a hit. Farrah seems to promote everything using her fame and no one in Austin gives a shit about her. Literally no one. The website and that stupid mascot are cheesy as hell and it won’t appeal to anyone shopping on South Congress.

      • http://flickr.com/ephemeral_ether reese

        Thank you, thank you, thank you! I was thinking the same thing. I lived in Austin for over a decade but moved deeper into Central Texas about three years ago (partly because of work and partly because of people like her turning Austin into a place I don’t want to be, sadly). There’s not many people I can think of who’d visit her “restaurant” and the few that come to mind would do it once just to see what manner of train wreck or fresh circle of Hell this is. Honestly, I’m disappointed in the officials who signed off on her permits, thus allowing this hot mess to become a reality. SMH

    • Guest

      I just just just didn’t understand this whole article.. So I looked at her website and I couldn’t get through the first paragraph but if any of you would like to read it here it is.

      The founder of Froco, was set to open a restaurant concept when the now first location and property of Froco was available. Instead of going with the first planned restaurant concept the founder had a better feeling about Froco. There was a lot to be completed with an unplanned great concept, so the founder of Froco thought about the possibilities to buy into another franchise of the similar sort but then realizing after being excepted to the other growing franchises of the similar sort that their values, their brands weren’t as great as what the founder could live up too. So with passion and positivity the founder wanted feedback on her Froco idea. After asking others in salons, playgrounds, stores, and just everywhere the founder was set on Froco and the mascot being Coba the popping boba!
      With confidence at an all time high, Froco planning started happening, the founder who has a culinary arts and management background as well marketing and promotion experience started putting all the pieces together. It wasn’t so easy but through keeping everything popping with architecture, construction, continued education, and having a system in place for ordering the founder navigated the way to make a fresh and frozen concept that could get all of the founders friends together with dairy free, kosher, gluten free, vegan, low-fat, no sugar added, fresh and organic food options.
      The founder felt strongly compelled to include Greek yogurt in to as many of the food products at Froco as possible which are found in certain flavors of frozen yogurt and all the freshly made to go food items. The founder after moving to Texas at the age of 22 right before the creation of Froco was told by her doctor to better her health with plain Greek yogurt. Being the foodie that the founder is, the founder put Greek yogurt in everything – sandwiches, pastas, salads, wraps, sushi, desserts and the founder was happy to taste better enhancement of flavors with the Greek yogurt in all the food options. The founder found the balance of taste, health, and quality and wanted to bring this to everyone’s lifestyle all year round.
      The founder Farrah Abraham is recognized nationally for her success in entertainment as well being a wonderful mother to her daughter Sophia who at age 5 has helped every step of the way in creating a lovable, positive, passionate and educational mascot for Froco, “Coba” The popping boba, who you may put on your frozen yogurt and feel a pop of passion and positivity every time you visit Froco.
      -The rest is history

      • Renee L

        Shiiiit. Also,does she not realize nobody wants to read a BOOK about the history. 3-5 sentences are good. Nobody gives a shit Farrah.

    • saseblon

      Oh please…we do NOT want your skany behind here in Texas!!!! Go away and don’t forget your popping Boba with you!

    • glk900

      this bitch cant think of anything original…sweet frog has mascots

      cant wait to see this fail

    • Renee L

      She’s confused. The doctor told her to eat yogurt to clear up her many yeast infections.

    • Adrian

      All I could think while reading this article was…HUH?? Did Farrah write this because it doesn’t really make any sense. It’s just weird.Period.

    • Me

      Well she always said she was going to open a restaurant so good for her for sticking to that goal. It’s just too bad we can’t take it more seriously after she ruined her reputation with a sex tape and her all-around failure to grasp basic literacy.

    • Sweet Venom

      I’m interested to see how this plays out. Owning and running a restaurant is extremely hard.
      This can’t end well.

    • sammy

      Whatever happened to F&S Restaurant? Guess Sophia is too busy doing her own thing to co-own a franchise.

      • christee

        You know darn good and well, if Sophia was truly involved in this, she’d have told Farrah it’s a terrible idea ;) also, the thought of a mascot that is based on something you eat…I don’t see that going over well with some young children. Maybe if she did take and bake vegetarian or vegan food, that would be kind of new, different, and possibly do well in Austin. But this sounds like a mix of Counter Culture, McDonald’s, a cafe with open mic night, and whatever the hell happens on keep it weird Wednesday. My guess is, one free coupon for anal bleaching with every ounce of yogurt purchased on a Wednesday.

    • AliceInOneLand

      Can someone PLEASE tell me the difference between this concept and every other freakin’ chain restaurant out there? You know, besides adding greek yogurt to everything? (Btw, on SUSHI? such a FOODIE!) Fresh AND Frozen!? Wow Farrah! That is not an original idea at all.

      Not that anyone ever accused Farrah of being original.

    • Chantal Marie

      A restaurant with the words “fresh & frozen” in it. Doesn’t make any sense. Since when is frozen fresh? Don’t get it? Whatever- don’t care anyway…she’s annoying!

    • Chantal Marie

      She had a ghostwriter

      • http://flickr.com/ephemeral_ether reese

        My thoughts exactly! After attempting to read her History page, any doubts as to whether or not there was a ghostwriter involved were immediately dismissed.

    • CP

      Normal people fail at restaurants. She’s going to fail sooner because no one likes her.

    • SS

      cuisines AND foods. okay…

    • Maiko Higa

      wtf. Grammar, pls.

    • KingBeaArthur

      I’m honestly terrified to find out what happens on “Keep It Weird Wednesday”.

    • twelfthnight

      There are 99 problems with this premise to begin with, but I’m just gonna say, If I was going to take my kids out to dinner to a ‘family place’, I probably am not going to think of going to the place owned by a girl who made and sold casts of her vagina and got pounded in the ass for money and to extend her quickly-dying 15 minute flame.

      Like that just doesn’t scream family fun to me.

      • christee

        I think it all just began making perfect sense to me. When people say “tonight, we dine in hell!” THIS is probably what they meant.

    • lay off the yayo Farrah.

      I can’t stop laughing. What a nonsensical, probably drug induced description for a restaurant that doesn’t exist and probably never will exist. I can’t even wrap my mind around what this future restaurant is supposed to serve. Apparently frozen and cooked “food and cuisine”!? With greek yogurt on everything? WHAT!? Is she really on drugs or is she going through psychotic breakdown because none of this makes sense. Poor Sophia.

    • Foods and cuisines

      Her nasal voice grates on my nerves, as does her stupidity.

    • Dreama Lentz

      What the hell is a Boba?

    • Artrell

      Frozen yogurt is quickly becoming a big business, however she probably would have been better off keeping her name and likeness out of everything and just silently owning the store.

    • ppulanski

      Please get out of Texas, we do not want you here.

 

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