Fake before and after pictures taken just one hour apart reveal fitness industry tricks

Transformation Weight Loss Pictures
Andrew Dixon is fed up with the “before and after” photos fitness and diet companies use to promote their products. As a personal trainer, Andrew’s gripe isn’t that people are getting in shape. Rather, he says the majority of transformation pictures are little more than smoke and mirrors.

“In my opinion, these photos are selling false or exaggerated promises of what 90 days, etc., of their program can achieve,” Andrew said in a Huffington Post article titled Seduced by the Illusion: The Truth About Transformation Photos. “Long-lasting results take years of consistency, hard work and dedication.”

To prove his point, Andrew shot his own fake before and after pictures in just one hour.

Fake Before and After Weight Loss Pictures
“I was around 185 pounds and about 16 percent body fat. I was feeling particularly bloated on the day, so I asked my girlfriend to take a before shot. I then shaved my head, face and chest and prepared for the after shot, which was about an hour after I took the before shot. I did a few push ups and chin ups, tweaked my bedroom lighting, sucked in, tightened my abs and BOOM! We got our after shot.”

A few months later, Andrew decided to take the challenge to the next level and portray how months of supposed weight loss can be photographed in less than one hour.

Fake Transformation Weight Loss Pictures
Andrew said his goal with both sets of pictures was simply to prevent people from feeling disappointed when they don’t achieve the quick-fix results shown in most before and after pictures.

“Forget about the quick transformations and focus on a life of healthy eating, well-managed stress levels, quality sleep and plenty of movement. Spend time with people who have similar goals and values and take time to appreciate yourself the way you are right now. Don’t beat yourself up if you eat a cookie, just enjoy that cookie and everything else life has to offer.”

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  • 1GrayGal

    AWESOME message! Our young people need to see THIS sort of pic so they can see thru the smoke and mirrors they typically see in the media. Photoshop is miraculous for weight loss. LOL!

    • Geniya

      WOW I thought you did not need to read an article about photoshopping weight loss. I though it was the most obvious things out there. You can just look at the pictures and it screams this is fake .

      • 1GrayGal

        I agree but sadly, too many young teenage girls/guys don’t know the difference. They feel down on themselves and try to continuously pursue an image that is fake to begin with. With age comes wisdom. Given that, exercises like these are great for our youth. :)

  • Mikkaela

    I saw the collage, which proves there are definitely plenty of before and afters that are legit. What this article is highlighting, though, is the fact that all of those fad “miracle” programs out there prey on people’s weaknesses and earnest desire for a quick-fix to years of neglect/abuse. I love how this guy produced a series of photographs in the same exact tone as these ploys within hours of each other to emulate the stunning “results”. 😀
    By the way, I browsed your website. Loved it!!! You.are.amazing! Inspirational to say the least.