As part of Verizon’s new Motorola Droid Does marketing campaign, they’re using one of the tactics perfected by Apple, the company they are trying to remove from the smart phone throne. That tactic is the use of an addictive – but not cheesy! – pop song with just enough edge to still seem hip. It’s a phenomenon that’s not just restricted to Apple. Other “hip” companies like VW have been tracking down obscure quality pop songs for close to a decade, launching hit songs like Landon Pigg’s “Falling in Love at a Coffee Shop” and “Bruises” by Chairlift and even catapulting the much-deserving Nick Drake into posthumous super-stardom when his song “Pink Moon” was used by Volkswagen. (Don’t recognize the song titles? Click on the links, I guarantee you’ll know the songs!) Even the cotton industry is getting in on it! I’d plop down 99 cents for Zooey Deschanel’s version of, “The touch, the feel of cotton – the fabric of our lives…” The end result for Tivo-less folks like myself has been quite pleasant!
The Droid commercial features a song with a similar sound to “Bruises” and has the lyrics:
Look at the sun
way up there in the sky
I’ve spent the last hour or so trying to track down the band or the song without ANY luck at all. My guess is that it was recorded specifically for the ad campaign. If anyone knows anything else, please let us know! The interweb needs you!
UPDATE!! The interweb needed you and you came through! The song is “Magic (Oh Oh Oh)” by MoZella! It is on the album Belle Isle, which will be released October 20 – you can pre-order the album or the single from amazon now! (MoZella already has a couple albums out – check those out HERE)
And there’s a video – so you can listen to the entire song!
Here’s the Droid Does commercial: