JC Penney pulls sexist “I’m too pretty to do homework” shirt

JCPenney shirt that says I'm too pretty to do homework so my brother has to do it for me

JC Penney has its retail between its legs after being called out for offering a long-sleeved shirt for girls ages 7-16 with the slogan “I’m too pretty to do homework so my brother has to do it for me” on the front and with an accompanying description that read, “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”

The backlash went viral on Twitter yesterday, sparking an online petition and forcing the retailer to remove the shirt, which had already been marked down from $16.99 to $9.99.

In response to the controversy, JC Penney issued this statement:

We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize for any concern we may have caused and assure you that we are taking action to ensure that we continue to uphold the integrity of our merchandise that [our customers] have come to expect.

Jezebel has since uncovered another example of sassy sexism from the store with a shirt described as “These are the subjects I TOTALLY ROCK at” that features a screen print that reads, “My Best Subjects – Boys, Shopping, Music, Dancing.”

I’m always one that likes a dash of irony with my controversy so I thought I might load up the ol Photoshop and see if I couldn’t uncover some rather surprising instances of famous people who have proudly worn this infamous shirt.

Margaret Thatcher wearing an I'm too pretty to do homework shirt

Margaret Thatcher

 
 
 
Nancy Grace wearing JCPenney's I'm too pretty to do homework shirt

Nancy Grace

 
 
 
Lisa Simpson wearing JC Penney's infamous I'm too pretty to do homework shirt

Lisa Simpson

 
 
 
Gloria Steinem wearing JCPenney's infamous I'm too pretty to do homework shirt

Gloria Steinem

 
 
 
Robert Pattinson wearing JC Penney's infamous I'm too pretty to do homework shirt

Robert Pattinson

 
 
 
Actually, one of those might actually fit. I’m just sayin!

Feel free to create your own at home! Use the photo above or CLICK HERE for a png file of the shirt with a transparent background. Tweet your image along with the hash tag #ImTooPretty and let’s see if we can’t start a phenomenon 🙂



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